Search Algorithms with Google Director of Research Peter Norvig

Peter Norvig on Google Artificial Intelligence

Google Artificial Intelligence in Search As you will see in the transcript below, this discussion focused on the use of artificial intelligence algorithms in search. Peter outlines for us the approach used by Google on a number of interesting search problems, and how they view search problems in general. This is fascinating reading for those of you who want to get a deeper understanding of how search is … [Read more...]

Starting Up with Google Product Search, with Google's Mayuresh Saoji

Google's Mayuresh Saoji Photo

Key Points Google product search offers a rich array of opportunities for publishers to place their products in front of shoppers (there is a bulleted list of the opportunities right at the start of the interview). Mayuresh does a great job of spelling out the way to get started with Google Commerce in this interview. If you sell physical products this interview can act as a guide on how to get started and … [Read more...]

Danny Sullivan on Google+, Facebook, Twitter, Social and Search

Published: August 8, 2011 Key Interview Points In this interview with Danny, we delve deeply into Google+, Facebook, Twitter, Social signals in search, and the value of a holistic approach to Internet marketing. There was just too much in this one for me to summarize everything in the key interview points below, so consider these a bit of a teaser for the good stuff you will find within this … [Read more...]

The Mechanics of Panda

The Panda algorithm hit the SEO world in a big way back on February 23rd /24th. Here is the general update history of Panda: internet security software reviews Panda 1.0: February 23/24, 2011 - The initial launch. Panda 2.0: April 11, 2011 - added Chrome Blocklist Extension data to impact eHow, plus global English coverage. Panda 2.1: May 10, 2011 - general algorithm tweaks. Panda 2.2: June 16, 2011 - … [Read more...]

Rand Fishkin and Eric Discuss Panda

This week's interview is with Rand Fishkin of SEOmoz, who is also co-author with me for The Art of SEO book which we wrote together with Stephan Spencer and Jessie Stricchiola. In the interview we discuss Google's Panda release in depth. This includes: Machine Learning Algorithms Google's use of Social Data User Interaction With Your Site Advertising and Panda What Makes a Good Page? Does … [Read more...]

How Panda Reshapes the Ranking Factors Picture

Much attention has been paid to the recent Google algorithm change that Danny Sullivan called the Farmer Update and that Google in a Wired article referred to as Panda. A lot of focus has been paid to the types of sites impacted, and the nature of the signals that Google has available to it to use. There are plenty of articles on both of these topics (one of the best ones is this one by Vanessa Fox. In … [Read more...]

Obscuring the Algorithm

The Google algorithm is evolving. Gone are the days when you can read a single patent, or a document like the PageRank thesis writen by Google's Larry Page and Sergey Brin to figure out how it all works. That PageRank paper was at the time a revolutionary algorithm, and it launched the dominant search engine of our generation. However, it also launched a generation of spammers. The reason is that people … [Read more...]