Latest Interview: Yahoo Chief Scientist Andrew Tomkins

Recently I had the privilege to speak with Yahoo Chief Scientist Andrew Tomkins. This interview was a follow up to his keynote presentation at SES NY, where he spoke about the future of search, and Yahoo's major initiative in that areas. Check the interview out, and add any comments you may have below. ... Read More >

Insights Into How Google Handles Site Moves

Once you learn a little bit about how search engines work, moving a web site from one location to another begins to sound like a frightening thing. The basic solutions that people talk about in the market are pretty straightforward. However a recent post by Riona MacNamara on the Google Webmaster Central blog, titled: Best practices when moving your site brings out some additional extra tidbits. As laid out by Riona, the basics remain the same. You want to perform a site wide redirect of the old site ... Read More >

Latest Interview: Google’s Sep Kamvar

Our interview of this week is with Google's Sep Kamvar. It provided a lot of insight into Google's views on personalization. Check it out by reading the article. If you want to comment on it, please go ahead and do so below. ... Read More >

Is Google Going to Expand its Punishments of Paid Links?

Search Engine Roundtable put up a post yesterday asking Are SEOs Still Buying Links?. Based on this post, I thought I would update my thoughts on whether or not SEOs will continue to purchase paid links. First though, let's start with some poll data from Barry at Search Engine Roundtable. The post starts by presenting the output of a poll on the topic of Buying Links at the Digital Point Forums. Here is the data from the Digital Point Poll: No - I never bought links and never will (27) - 39.71% No ... Read More >

Latest Interview: Microsoft’s Ramez Naam

My latest interview is with Ramez Naam of Microsoft. The interview focused on core technology improvements recently made my Microsoft to Live Search. It turned into a great discussion that illustrates many of the complexities involved in a modern day search engine. Check out the interview for details. Feel free to comment below if you want to discuss it. ... Read More >

Bounce Rate as a Ranking Signal

I received an e-mail from a reader who was interested in a post talking about bounce rate, and how that might be used by search engines as a possible ranking factor. The concept is that a higher bounce rate would be seen as an indication that a site is of relatively poor quality. For example, does a bounce rate of more than 70% mean that you have a bad site? That's pretty high, right? Bounce Rate Definition First let's start with a definition of what it means. There are two possible definitions - one ... Read More >

Problems with Anchor Text as a Ranking Signal

Periodically you see articles that talk about what the most important are for search engine ranking. One of the really good ones is the SEOmoz Search Engine Ranking Factors survey. Nearly every such article identifies anchor text used in links to your page as a major ranking factor. For example, only one factor got a higher score then anchor text (Keyword use in the Title tag got a higher score). But there is trouble in Wonderland. There are problems with placing a lot of weight on this particular ... Read More >

Core Improvements in Live Search

This post will provide some more info on the September 26, 2007 Searchification event that Microsoft put on. In particular, this post will focus on the core search engine improvements part of the presentation. I will provide some brief comments on each announcement, as well as pictures of the speakers. 1. Introduction by Brad Goldberg. Brad Goldberg, general manager of the Windows Client Product Management Group at Microsoft, who manages the search team from a business perspective, started things off ... Read More >

15 Things About How Google Handles Duplicate Content

Duplicate Content is one of the most perplexing problems in SEO. In this post I am going to outline 15 things about how Google handles duplicate content. This will include my leaning heavily on interviews with Vanessa Fox and Adam Lasnik. If I leave something out, just let me know, and I will add it to this post. Google's standard response is to filter out duplicate pages, and only show one page with a given set of content in its search results. I have seen in the SERPs evidence that large media ... Read More >

Google VP Search Quality, Udi Manber

Just last week I had the pleasure of speaking with Google's VP of Search Quality, Udi Manber. We focused our conversation on various aspects of search quality, Google's algorithms, and Google's development processes. Understandably, Udi was not going to provide a tremendous amount of detail about these things, because these are areas that Google considers a proprietary advantage. Nonetheless, the conversation proved to be very interesting. For example, it was suggested that Google is looking quite ... Read More >