The Mechanics of Panda

The Panda algorithm hit the SEO world in a big way back on February 23rd /24th. Here is the general update history of Panda: internet security software reviews Panda 1.0: February 23/24, 2011 - The initial launch. Panda 2.0: April 11, 2011 - added Chrome Blocklist Extension … [Read more...]

Rand Fishkin and Eric Discuss Panda

This week's interview is with Rand Fishkin of SEOmoz, who is also co-author with me for The Art of SEO book which we wrote together with Stephan Spencer and Jessie Stricchiola. In the interview we discuss Google's Panda release in depth. This includes: Machine … [Read more...]

Obscuring the Algorithm

The Google algorithm is evolving. Gone are the days when you can read a single patent, or a document like the PageRank thesis writen by Google's Larry Page and Sergey Brin to figure out how it all works. That PageRank paper was at the time a revolutionary algorithm, and it … [Read more...]