Power Adwords Tools with Google's Frederick Vallaeys

online essay serviceKey Points from Interview with Frederick Vallaeys ValueTrack is the AdWords feature that allows advertisers to tag their URLs with parameters. The resulting URL can then be used within the advertiser's own tracking systems. Too many advertisers settle for global level reporting and do not look further. … [Read more...]

Cool New Quality Score Metrics from AdCenter

Creating a Historic Quality Score Report

adobe creative suite 6Briefing with Ping Jen Ping Jen and I connected for a call last week and reviewed some of the current developments with Microsoft adCenter. Today's post will review the main items we talked about and what they mean for adCenter advertisers. New Quality Score Data Provided 1. Historic Quality Score … [Read more...]

A Holistic Look at Panda with Vanessa Fox

Key Interview Points I really enjoy speaking with Vanessa about search because of her perspective about how to do things. As readers of mine know, I am a fan of the trite old way of doing it - producing a great web site, making it search friendly, and then promoting it well. Vanessa is truly an industry leader in promoting this type … [Read more...]

Shashi Seth Discusses the Future of Search

Today I have the privilege of posting an interview with Shashi Seth, the Senior VP of Search Products for Yahoo! It was a fun interview for me, because the very first interview I ever did was with Shashi back on October 24, 2006. He was at Google at the time, and they had just launched their Custom Search Engines product line. The … [Read more...]

Interview with Google’s Frederick Vallaeys

A couple of weeks back I interviewed Frederick Vallaeys, who is a Senior Product Specialist for Google AdWords. We covered a wide range of topics, with a review of some recent product announcements, and also some tips and tricks. In this post, I will summarize the main points of the interview, but do read the full interview if you … [Read more...]

Latest Interview: Enquisite’s Richard Zwicky – Comment Here

I recently spoke with Richard Zwicky about the Enquisite and the newly emerging field of search analytics. Search analytics is a close cousin to web analytics, but with some key differences. Both use a Javascript tag to collect data about what is taking place on your site, and both use that data to build reports and analyze the … [Read more...]

Google Local Business Center Adds Detailed Statistics

GLBC Report Link

Sometime last week Google introduced a fascinating new feature into one of the Local Business Center accounts I manage for a client.  I haven't seen anything written about this among the Local blogger community, or on the Google blogs, so this appears to be a bit of a stealth feature that Google is testing quietly. The following … [Read more...]