Interview with Google’s Frederick Vallaeys

A couple of weeks back I interviewed Frederick Vallaeys, who is a Senior Product Specialist for Google AdWords. We covered a wide range of topics, with a review of some recent product announcements, and also some tips and tricks. In this post, I will summarize the main points of the interview, but do read the full interview if you want the details. Universal Search for AdWords: The AdWords team is actively looking at the types of things that have worked in the organic search results. Clearly the ... Read More >

Latest Interview: Enquisite’s Richard Zwicky – Comment Here

I recently spoke with Richard Zwicky about the Enquisite and the newly emerging field of search analytics. Search analytics is a close cousin to web analytics, but with some key differences. Both use a Javascript tag to collect data about what is taking place on your site, and both use that data to build reports and analyze the data. Where the difference comes in is that search analytics are focused specifically on the needs of search marketers, and this specialized focus allows it to go much deeper in ... Read More >

Google Local Business Center Adds Detailed Statistics

GLBC Report Link

Sometime last week Google introduced a fascinating new feature into one of the Local Business Center accounts I manage for a client.  I haven't seen anything written about this among the Local blogger community, or on the Google blogs, so this appears to be a bit of a stealth feature that Google is testing quietly. The following links showed up in this GLBC account (and notably not in any others I use) around the middle of last week: Clicking on one of the "View Report" links leads to a detailed set ... Read More >

Latest Interview: Sarah Bird – Comment Here

After a brief break from posting regular interviews, I am back at it! This week I have a great one, with Sarah Bird of SEOmoz. As a general counsel, Sarah handles a variety of different legal issues, and there are some issues that face both those who work as SEO professionals and the companies that engage them. For example, we talk a bit about performance based SEO contracts, fair use, DMCA requests and more. Good stuff! ... Read More >

Latest Interview – Omniture’s Chris Zaharias – Comment Here

This week's interview is with Chris Zaharias of Omniture. Part of the reason I ended up speaking with Chris is because at SES Chicago in December I enjoyed watching Josh James' (Omniture's CEO) keynote speech. His presentation focused on the role that the search marketer needs to play in quarterbacking all aspects of marketing. So I contacted Omniture and arranged an interview with Chris. In the discussion we touched on a lot of aspects of the intergration between search marketing, online marketing in ... Read More >

Latest Interview: AdGooroo’s Rich Stokes

Last week I had the pleasure of speaking with Rich Stokes about best practices for PPC campaign setup and management. The interview resulted after I had a chance to read his excellent book: Mastering Search Advertising - How the Top 3% of Search Advertisers Dominate Google AdWords. This is not a focus on the basics of PPC, but rather the tricks and techniques that differentiate the most successful advertisers from the rest of the pack. Let us all know what you think about it below. ... Read More >

SES San Jose 2008

Thousands of people are going to make their way out to Search Engine Strategies San Jose and those of us at Stone Temple Consulting are no exception. Both Eric Enge (me) and John Biundo will be there. As announced yesterday on the Search Engine Watch blog, we have organized a search engine foosball smackdown. This is a challenge match between Google, Yahoo, and Microsoft (we hope MS is in, Nate! Let us know!). The energy should be high, and search engine pride is at stake. We are also running our ... Read More >

Going to SMX Advanced

I am on the plane out to SMX Advanced in Seattle. This is Daany Sullivan's second take at this show, which is targeted at more advanced SEOs and web marketers. As we all head out to Seattle, we all have the same thing in our mind - will the food be as good as it was last year? Hey, it's important! More seriously, I am looking forward to some of the sessions. The You&A with Matt Cutts is ab obvious one to highlight, but there are other sessions I am looking forward to as well. Some of the more ... Read More >

Latest Interview: Marc Johnson of Hitwise

This week's interview is with Marc Johnson. Marc joined Hitwise as its Chief Marketing Officer in March 2008. It's an engaging discussion about the kinds of things you can do with competitive intelligence tools. ... Read More >

Latest Interview: Kevin Lee

Recently I have the chance to speak with Kevin Lee, Co-Founder & Executive Chairman of Did-It. We spoke about the SEM industry in the past year, the future of it, as well as the types of tools to use to get the best results for your campaigns. Please feel free to comment on the interview below. ... Read More >