Latest Interview: Danny Sullivan

My latest interview was a great discussion with Danny Sullivan. I previously interviewed Danny one other time,and these discussions are always interesting and informative. Check out the interview and join the discussion by commenting below. ... Read More >

Search and Traditional Marketing

In my most recent interview with James Lamberti of comScore we talked about the future of search - with a particular focus on how search would become more tightly integrated with traditional marketing. This could mean a large uptick in dollars being invested in search. One of the big problems is that traditional marketers have evolved sophisticated ways of talking about, thinking about, and measuring the results of their campaigns. They focus on terms such as reach, awareness, purchase intent, and ... Read More >

Latest Interview: comScore’s James Lamberti

A few weeks ago I spoke with James Lamberti of comScore. Our discussion focused on the evolution of search marketing, and what it needs to do to integrate into the brain space of traditional marketers. Once you have read the interview, please feel free to leave comments about it below. ... Read More >

Announcing … The SEMMYS

Matt McGee of Small Business SEM officially announced the launch of the SEMMYS early this morning. The SEMMYS are a set of awards that will be given to the best search marketing blog posts of 2007. A panel of judges, including yours truly, are helping pick a set of finalists during the course of this week. Next week, voting on the finalists will be opened to the public. Voters will be given a week to make their votes, and then the winners of the first annual SEMMYS will be announced. Watch for voting ... Read More >

Integrating Display and PPC Advertising

This week I went in a new direction in the By The Numbers Column on Search Engine Watch. The column is called How to Integrate Display and PPC Advertising. I worked with Dustin Engel of Range Online Media on this one. It looks at how you can operate your display advertising and PPC campaigns in cycles to optimize your total return. ... Read More >

A Look at Bid Management Look Back

This week's By The Numbers column on Search Engine Watch takes a look at Bid Management Look Back. With the help of Marin Software, I take a look at the issues and the solutions. Check the article out, as it provides a look under the covers of why modern day bid management is hard to do. ... Read More >

Danny Sullivan Interview

Danny Sullivan and I recently spoke about a variety of search industry related topics. We started by talking about Search Engine Land, Search Marketing Expo (SMX), Search Marketing Now, and Sphinn. Then we spent time covering the state of the search marketing industry and whether or not any player out there can hope to challenge Google's dominance in the near future. This included a discussion of the types of things that Yahoo! and Microsoft should consider doing to improve their positions in the ... Read More >

Report Generating SEOs

SEO is not a report generating business. It's a roll your sleeves up and dig in kind of activity. What's sparking this post is that a few times recently I have been shown the large formal reports that some SEO firms offer. Very pretty. Glossy. 80% to 90% completely filled with non-unique content (i.e. not specific to the customer, but instead consisting of general SEO advice). But reports do nothing for you. There is plenty of free SEO advice out there, being shared by people who regularly break ... Read More >

Search Engine Land Announces Sphinn

At 11:00 am today, Third Door Media and Search Engine Land will announce a new social news site known as Sphinn. This site will offer users the ability to submit articles about interactive marketing, search, and social media, and then other users can review those articles and vote on them. As with other social news sites, such as Digg and Reddit articles that receive the most votes will be shown on the home page. I had the opportunity to preview the new site over the past couple of days, and think it ... Read More >

Matt Cutts and Tim Mayer – tidbits from SMX

While I was out at SMX Advanced, I sat through the penalty box summit. As always, Tim Mayer and Matt Cutts had a few interesting things to say. Tim Mayer started by noting that Yahoo! remains committed to search. Evidently, there was a rumor floating around in the industry that Yahoo! was going to reduce their investment in search. I had not hear the rumor myself, but it's not true. Also of interest was that Yahoo! has now added to Site Explorer a way to disclaim and inbound link. I think this is ... Read More >