Latest Interview: Danny Sullivan

My latest interview was a great discussion with Danny Sullivan. I previously interviewed Danny one other time,and these discussions are always interesting and informative. Check out the interview and join the discussion by commenting below. … [Read more...]

Search and Traditional Marketing

In my most recent interview with James Lamberti of comScore we talked about the future of search - with a particular focus on how search would become more tightly integrated with traditional marketing. This could mean a large uptick in dollars being invested in search. One of the big problems is that traditional marketers have … [Read more...]

Latest Interview: comScore’s James Lamberti

A few weeks ago I spoke with James Lamberti of comScore. Our discussion focused on the evolution of search marketing, and what it needs to do to integrate into the brain space of traditional marketers. Once you have read the interview, please feel free to leave comments about it below. … [Read more...]

Announcing … The SEMMYS

Matt McGee of Small Business SEM officially announced the launch of the SEMMYS early this morning. The SEMMYS are a set of awards that will be given to the best search marketing blog posts of 2007. A panel of judges, including yours truly, are helping pick a set of finalists during the course of this week. Next week, voting on the … [Read more...]

Integrating Display and PPC Advertising

This week I went in a new direction in the By The Numbers Column on Search Engine Watch. The column is called How to Integrate Display and PPC Advertising. I worked with Dustin Engel of Range Online Media on this one. It looks at how you can operate your display advertising and PPC campaigns in cycles to optimize your total … [Read more...]

A Look at Bid Management Look Back

This week's By The Numbers column on Search Engine Watch takes a look at Bid Management Look Back. With the help of Marin Software, I take a look at the issues and the solutions. Check the article out, as it provides a look under the covers of why modern day bid management is hard to do. … [Read more...]

Danny Sullivan Interview

Danny Sullivan and I recently spoke about a variety of search industry related topics. We started by talking about Search Engine Land, Search Marketing Expo (SMX), Search Marketing Now, and Sphinn. Then we spent time covering the state of the search marketing industry and whether or not any player out there can hope to challenge … [Read more...]