Search and Traditional Marketing

In my most recent interview with James Lamberti of comScore we talked about the future of search - with a particular focus on how search would become more tightly integrated with traditional marketing. This could mean a large uptick in dollars being invested in search. One of the big problems is that traditional marketers have evolved sophisticated ways of talking about, thinking about, and measuring the … [Read more...]

Announcing … The SEMMYS

Matt McGee of Small Business SEM officially announced the launch of the SEMMYS early this morning. The SEMMYS are a set of awards that will be given to the best search marketing blog posts of 2007. A panel of judges, including yours truly, are helping pick a set of finalists during the course of this week. Next week, voting on the finalists will be opened to the public. Voters will be given a week to … [Read more...]

Danny Sullivan Interview

Danny Sullivan and I recently spoke about a variety of search industry related topics. We started by talking about Search Engine Land, Search Marketing Expo (SMX), Search Marketing Now, and Sphinn. Then we spent time covering the state of the search marketing industry and whether or not any player out there can hope to challenge Google's dominance in the near future. This included a discussion of the … [Read more...]

Report Generating SEOs

SEO is not a report generating business. It's a roll your sleeves up and dig in kind of activity. What's sparking this post is that a few times recently I have been shown the large formal reports that some SEO firms offer. Very pretty. Glossy. 80% to 90% completely filled with non-unique content (i.e. not specific to the customer, but instead consisting of general SEO advice). But reports do nothing … [Read more...]