Free Keyword Tool from Wordtracker

Wordtracker is now offering a free keyword tool. The tool provides data on 100 keywords related to your query. Here is a quick look at the interface: And here is the output of a sample query: It's actually some great initial data, available at no cost. This should serve as a great promotional tool for Wordtracker, and help lots of people who are not ready yet to take the next step into heavier duty keyword analysis. Here are STC, we have a paid account for Wordtracker because we like the ... Read More >

Dennis Mortensen on Analytics and Click Fraud

I recently had the pleasure of interviewing Dennis Mortensen of IndexTools. IndexTools is an analytics vendor based in Hungary. We are currently evaluating their tool as part of a study we are doing comparing 6 different analytics packages. Dennis has been heavily involved in the analytics business since 1996. Back then the model was one of manually analyzing log file data and manually reporting findings to clients. It's a funny thing, really. Given how far the analytics business has come, not much ... Read More >

Building Multi-Million $ Web Sites from Scratch (Part 2 of …)

Using PPC to Enhance your Organic Traffic Strategy This is the second in a series of stories about building multi-million dollar web sites using a White Hat SEO approach. Today, we are going to focus on the concept of using PPC campaigns to help your launch succeed. As the thrust of this series is to develop sites whose value is based on organic traffic, this article is not specifically about PPC development and management, but on how PPC can help you improve your organic strategy. Of course, PPC can ... Read More >

New Site Promotion: PPC or SEO First?

SEO or SEM First?Whenever we start up with a new client, one of the first questions that often comes up is whether or not we should focus on Search Engine Marketing (SEM) or Search Engine Optimization first. Lisa Barone discusses this point in her recent post about What Comes First: PPC or SEO?. As part of her post, she reviews a Wilson Web article written by iPlenus Solutions' Director of Web Design Paul Schmidt. Paul advocates the notion of always starting out with PPC. Lisa correctly observes that ... Read More >