Report Generating SEOs

SEO is not a report generating business. It's a roll your sleeves up and dig in kind of activity. What's sparking this post is that a few times recently I have been shown the large formal reports that some SEO firms offer. Very pretty. Glossy. 80% to 90% completely filled with non-unique content (i.e. not specific to the customer, but instead consisting of general SEO advice). But reports do nothing … [Read more...]

Search Engine Land Announces Sphinn

At 11:00 am today, Third Door Media and Search Engine Land will announce a new social news site known as Sphinn. This site will offer users the ability to submit articles about interactive marketing, search, and social media, and then other users can review those articles and vote on them. As with other social news sites, such as Digg and Reddit articles that receive the most votes will be shown on the … [Read more...]

Matt Cutts and Tim Mayer – tidbits from SMX

While I was out at SMX Advanced, I sat through the penalty box summit. As always, Tim Mayer and Matt Cutts had a few interesting things to say. Tim Mayer started by noting that Yahoo! remains committed to search. Evidently, there was a rumor floating around in the industry that Yahoo! was going to reduce their investment in search. I had not hear the rumor myself, but it's not true. Also of interest … [Read more...]

15 Methods for Paid Link Detection

Many major SEO firms make it a standard practice to recommend the purchasing of links to their clients. The search engines actively discourage this practice, and do their level best to detect those paid links. Here are 15 things they can use as signals that a link is possibly a paid link: Links Labelled as Advertisements: The search engines can scan for nearby text, such as "Advertisement", "Sponsors", … [Read more...]

Should you NOINDEX your RSS feed?

One of the questions you see swirling about the forums and blogs these days is whether or not you should Noindex your RSS feeds to avoid duplicate content problems. The source of the problem is that RSS feeds are being crawled by the search engines. In addition, many people are now recommending that you include the entire content of your articles directly in your feed. You can read more about this in my … [Read more...]

Searchology Event Review With Pictures

This is an overview of the day that Google called Searchology (May 16, 2007). In this post I will cover some of the aspects of the event other than the announcements themselves. This will include a series of pictures from my trip to the Googleplex, with some comments about each one, and what Google seemed to be trying to accomplish with the event. 1. The first picture shows the 'Plex as viewed from right … [Read more...]

Overview of Google’s Announcements this past Wednesday

May 16th was a fascinating day. I had the pleasure of sitting in on a major press announcement by Google in Mountain View, at an event that Google called "Searchology". In this announcement, Google announced four significant enhancements to search as we know it: Universal Search: This is the biggee. Now when you use Google's web search interface, you will get results from their web index, and from book … [Read more...]