A Holistic Look at Panda with Vanessa Fox

Key Interview Points I really enjoy speaking with Vanessa about search because of her perspective about how to do things. As readers of mine know, I am a fan of the trite old way of doing it - producing a great web site, making it search friendly, and then promoting it well. Vanessa is truly an industry leader in promoting this type of thinking. This is a great interview for you to read if you want to get a strong feeling for the philosophy that drove the Panda algorithm, and the implications of that ... Read More >

Google Local Business Center Adds Detailed Statistics

GLBC Report Link

Sometime last week Google introduced a fascinating new feature into one of the Local Business Center accounts I manage for a client.  I haven't seen anything written about this among the Local blogger community, or on the Google blogs, so this appears to be a bit of a stealth feature that Google is testing quietly. The following links showed up in this GLBC account (and notably not in any others I use) around the middle of last week: Clicking on one of the "View Report" links leads to a detailed set ... Read More >

Trust and Link Building

One of the things that is evolving in my philosophy of SEO is how I look at the role of trust. Trust was not something that was important during AltaVista's hey day, when keyword density was king, or even during the early days of Google when PageRank in its purest form ruled the day. Another big thing in my mind these days is that the number of factors, and the importance of each factor, involved in ranking algorithms has changed. When the PageRank paper was published, you pretty much had a blueprint ... Read More >

Win an iPod Touch at SES New York

For the second year running, Stone Temple Consulting is putting its foosball reputation on the line and giving away a pair of 8 GB iPod Touch’s to the winners of our "Foosball Challenge" at SES New York on the 24th (Tuesday) and 25th (Wednesday) of March. The plan is the same as last year, and here are the details of how to participate Step One: Come to SES New York. Lots of good reasons for you to come to the show! A chance to win a Touch is just one of many. You can also hear me speak about ... Read More >

SES San Jose 2008

Thousands of people are going to make their way out to Search Engine Strategies San Jose and those of us at Stone Temple Consulting are no exception. Both Eric Enge (me) and John Biundo will be there. As announced yesterday on the Search Engine Watch blog, we have organized a search engine foosball smackdown. This is a challenge match between Google, Yahoo, and Microsoft (we hope MS is in, Nate! Let us know!). The energy should be high, and search engine pride is at stake. We are also running our ... Read More >

How To Win An iPod Touch at SES New York!

Update: We had to change the give away from an iPhone to an iPod Touch, due to the fact that you can only buy an iPhone together with a 2 year service agreement. It made the process a bit too complicated. However, we have upped the memory to 16GB, so it has the exact same value. Once again, Stone Temple Consulting is putting its foosball reputation on the line and giving away a pair of 16 GB iPod Touch's to the winners of our "Foosball Challenge" at SES New York in a couple of weeks. We did this in ... Read More >

Latest Interview: Matt McGowan

I recently had the opportunity to interview Matt McGowan, the VP of marketing for Incisive media. The discussion focused on the recent SES shows, and the plans for future SES events. We also dug into the evolution of the search industry. Please feel free to comment on the interview using the discussion using the link below. ... Read More >

Latest Interview: Incisive’s Kevin Ryan

Kevin Ryan recently completed his first SES with SES Chicago in December. Following the event, I interviewed Kevin Ryan, and we talked about how the event went. We also talked about his plans for future SES events. Feel free to leave comments on the interview below. ... Read More >

Webmaster Radio Interview

Just a quick note to point you to my interview on Webmaster Radio. In the interview Dave Davies asks me about my thoughts on the SES Chicago event, and where it's going. Nothing earth shaking there, but hey, you get to hear my silky smooth voice! ... Read More >

Foosball at SES Chicago!

SES Chicago will begin tomorrow, and STC will be there. We are holding a special event on behalf of Search Engine Watch, an open foosball challenge. This takes place on Wednesday at lunch (12:30 to 2:00) at booth #100 in the Exhibition Hall. The first doubles team to beat the team of Eric Enge and John Biundo will win a pair of iPod nanos. The first four runners up in the foosball challenge will also receive Stone Temple T-Shirts. In addition, Tuesday during the lunch break we will hold a mini ... Read More >