Why are People Afraid to Link Build? – Here’s Why with Mark & Eric

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In this episode of Here's Why, Eric and Mark discuss the history of Link Building. A lot of people are afraid to do link building anymore, especially after Matt Cutts and Co. came¬†down on it pretty hard as a marketing strategy. However, link building is more about brand building these days. When done correctly it is still a viable … [Read more...]

Google’s Gary Illyes Discusses Mobile as a Ranking Factor

Mobile Friendly Sites Get a Rankings Boost

Google's Gary Illyes recently was gracious enough to answer questions about the new "Mobile Friendly" ranking factor, as well as other SEO related topics. Eric Enge, Question 1: This Search Engine Land article provides a lot of information on what it takes to earn "mobile friendly" status with Google. The article lists these 4 … [Read more...]

How Strong is HTTPS as a Ranking Factor?

Will HTTPS Tip the Scale in Your SEO Campaign?

On August 7th, 2014, Google announced that it was going to provide a rankings boost to sites setup with SSL over those that were not (HTTPS vs. HTTP). The above linked post makes it clear that "For now it's only a very lightweight signal", but how small? In today's post, I will share: Data from seoClarity that directly … [Read more...]

Voice App Answers Study: Google vs Siri vs Cortana (Infographic)

Voice Apps Question Answering Test Results

Which voice search app - Google, Siri, or Windows Cortana - is best at directly answering questions? We wanted to find out, so we prepared a set of over 3000 questions that could potentially generate a simple answer and asked them to all three apps. For complete test methodology and results, see our article The Great Knowledge Box … [Read more...]

The Great Knowledge Box Showdown: Google Now vs. Siri vs. Cortana

How Many Quarts in a Gallon

Google's Knowledge Graph has been the center of much attention lately. We have been hearing a lot about another concept called the Knowledge Vault as well. But just how extensive is Google's capability? And what about Siri and Bing/Cortana? How do they stack up? To find out, we loaded the Google App onto an iPhone (Google Now is part … [Read more...]

Google Author Authority in Search Gets Personal

Google AuthorAuthority GetsMore Personal

With the recent announcement by Google that they were bringing their three-year Google Authorship program to an end, many have been proclaiming two assumptions on social media and in blogs and blog comments: that this means both the death of author authority in search for Google and is another coffin nail in the Google+ … [Read more...]

Authorship Adoption Fail – Detailed Stats

One reason why Google Authorship failed: lack of adoption

  On August 28, 2014, Google's John Mueller announced the end of the Authorship markup program (also known as rel=author markup). In today's post I will: Show you data on how authorship data was used (or not) by 150 top media sites Outline why we think this contributed to Google's reasons for canceling the rel=author … [Read more...]