Duane Forrester’s 5 Keys to Improving Search Rankings

Duane Forrester Photo

Eric Enge: When a publisher comes to you and says, "What should I do to improve my SEO in rank well and Bing," how do you answer that question? Duane Forrester: There's a fairly substantial movement toward being extremely thoughtful about where you put time and money. It's easy to say that, and everyone likes to think that they're behaving that way. When people ask me where to invest their money I really try to look at the bigger picture, and this has caused me to put together this ... Read More >

Is Link Building Dead?

SEOs have been Hunters for links

Are We Hunters or Are We Farmers? This past week had two major events of note. These included Google's banning of MyBlogGuest and assessing a manual penalty on Portent, Inc. The penalty on Portent now appears to be lifted. What are we to make of all this? Is Google seriously turning up the heat? This is something that I predicted in my 6 SEO Predictions Post for 2014 post for Search Engine Watch. I think that we can safely say that Google is turning up the heat. Actions by Google are an outcome of ... Read More >

Quo Vadis Author Rank? The Present and Future of Author Authority in Search

You keep saying AuthorRank but I do not think you know what it means

Danny Sullivan: You say you are not using anything like an AuthorRank now. Why not use "AuthorRank" in the future? Would it not add value? Amit Singhal: Possibly it could. (Laughter, but Amit says no more about it). That exchange between Danny Sullivan (Founding Editor of Search Engine Land) and Amit Singhal (head of Google's search ranking team) took place at the SMX West conference on 11 March 2014 (as recorded in a "live blog" post by Eric Enge). Possibly. It could. Maybe. Someday. Or ... Read More >

Google’s Matt Cutts: Understanding Social Identity on the Web is Hard

We will use no ranking factor before its time

How far along is Google from using social media identities as ranking factors? Can Google use engagement and follower metrics from Twitter and Facebook to evaluate the authority of an individual? To me these were the "buried headlines" in a Google Webmaster Help video by Matt Cutts released today. Here's the video. Scroll below the video embed to get my commentary and thoughts. Are Facebook and Twitter Signals Part of the Google Ranking Algorithms? That's the question that Matt Cutts chose to ... Read More >

The Great Google Authorship Kidnapping: What Happened to Your Author Photo in Search?

Why Did Author Images Disappear from Google Search for Some Authors?

In the middle of December 2013, Google Authorship mysteriously disappeared for some authors and their content. The following is our investigative report on those disappearances. Find out who made off with (some) Authorship results and why (and maybe how to stage a happy reunion). For several years now Google Distinguished Engineer and anti-spam czar Matt Cutts has delivered the keynote at Pubcon in Las Vegas. It's become a highly-anticipated speech, as Matt seems to save up a lot of juicy revelations ... Read More >

My Top Posts for 2013

small-synergy-we-are-looking-for

2013 was a big year for the industry, as well as for Stone Temple Consulting, and me personally. So much happening so fast, and it looks like the pace will only accelerate going forward. With this post, I want to take a moment and review the top posts (based on total social media "events"), that I put out in 2013. Each of these posts received at least 1,000: 1. Link Building is Not Illegal (or Inherently Bad) With Matt Cutts Publication Date: 7/10/2013 Tweets: 1497 Google Plus: ... Read More >

Does Facebook Activity Impact SEO?

Does Facebook Affect Google SEO?

In today's post we are going to review the data we (Stone Temple) have assembled on the potential for Facebook actity to impact Google rankings. This is a follow up to the prior study we did to evaluate if Google uses Google+ Shares as a ranking factor. Let's dig in! Google Visibility into Facebook Likes When you Like a web page it does not show up on your profile. Google has no access to see what you have Liked. This means that Google cannot tell when a respected authority has endorsed something ... Read More >

C’Mon Google, Women are Entities Whose Names Might Change!

Womens Profile Other Names Field

Back on November 23rd I put up a post asking people for their best holistic SEO tips, and this led to a very interesting side discussion about the online fate of women who change their names when they get married. My basic reaction to all this is C'mon Google, this is something you've gotta fix! Note that this change happens to men too! It started with a question from Lisa Heffernan who asked the following question: Any tips for women on changing their names and then disappearing from SEO? I have two ... Read More >

Danny Sullivan Shares What He Has Learned About Hummingbird

Hummingbird is a search engine rewrite

Some of the discussions in this Hangout on Air event were just priceless. It took place at 4 PM ET yesterday, and Danny shares some fantastic stuff on Hummingbird, social signals in search, and more. The following link will take you to my post on Google Plus about the event, and this contains the full video. One part that I want to highlight in this post is the discussion on Hummingbird. Here is a short 4 minute and 10 second video extraction from the full ... Read More >

Direct Measurement of Google Plus Impact on Search Rankings

Travel New England Baseline High Ranking Terms

Many of you know that I have been working for a long time on a study to attempt to directly measure the impact of Google+ Shares on Google's search rankings. This study has attempted to measure "causation", not "correlation" - i.e. to see if we could prove some impact on rankings from Google+ shares. This article presents the results of that work. This edition of the study was launched at SMX Advanced where I presented results I had from an earlier study we had done that convinced me that links in ... Read More >