Direct Measurement of Google Plus Impact on Search Rankings

Travel New England Baseline High Ranking Terms

Many of you know that I have been working for a long time on a study to attempt to directly measure the impact of Google+ Shares on Google's search rankings. This study has attempted to measure "causation", not "correlation" - i.e. to see if we could prove some impact on rankings from Google+ shares. This article presents the results of that work. This edition of the study was launched at SMX Advanced where I presented results I had from an earlier study we had done that convinced me that links in ... Read More >

Is Search Still the Dominant Way People Use to Answer Questions?

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Have you ever overheard a friend trying to remember that actor’s name from that one movie with the scary bad guy or a co-worker hopelessly wondering how to properly sauté spinach and you just want to say “Google it!” but it almost seems too obvious? While search engines provide instantaneous access to information, sometimes we yearn for a more personal answer from a trusted resource or a friend. In these circumstances one might turn to a social network, blast out an email or even go retro and make a ... Read More >

Link Building Is Not Illegal (or Inherently Bad) with Matt Cutts

Matt Cutts: Link Building Is NOT Illegal!

  An interview with Matt Cutts, Google Distinguished Engineer, and head of the Google Webspam Team. Jump below the image to begin! Eric Enge: There are people who think link building is illegal now. Is link building illegal? Matt Cutts: No, link building is not illegal. Eric Enge: Really? Matt Cutts: It’s funny because there are some types of link building that are illegal, but it’s very clear-cut: hacking blogs, that sort of thing is illegal. Eric Enge: Of course, people are ... Read More >

Mobile SEO with Google's Pierre Far

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Key Points buy glass online There is a nearly infinite range of device sizes and capabilities. This is adding a great deal to the complexity of publishing a site for the mobile web. Correct annotations communicate a relationship between a desktop page and its smartphone-optimized equivalent. Knowing this relationship allows Google’s algorithms to handle both URLs correctly. The HTTP Vary: User-agent header helps caches to not show a desktop user-agent a cached smartphone page, and vice ... Read More >

Going Viral not Required to Succeed – with YouTube's Lane Shackleton

Lane Shackleton

Key Points Virality is not the only measurement of success. Producing consistent videos that garner solid viewership is a big achievement in itself. Organic search is a very strong signal of intent. Viewers can find new, related videos, but this is not as strong of a signal as organic search. The concept behind YouTube's TrueView is giving users a choice but also maximizeing the value for advertisers. Giving users the ability to skip ads acts as an incentive for advertisers to make their ... Read More >

Misuse of Big Data Can Cost You at the Cash Register

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The good folks at BloomReach shared some data with me recently. This data showed how "gift" oriented search queries differ from other types of queries. In the process of reviewing this I realized that it provides an excellent example of how drawing premature conclusions from data can cause you to make bad mistakes. As background to the source of the data, BloomReach provides a product called BloomSearch that is in use by a large number of e-commerce web sites. The product enables those sites to ... Read More >

Graph Search & Social Search With Bing's Stefan Weitz

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Key Points Initially when Bing launched social search, they wanted to carve out a distinct space for the social results. Later on it became clear that these worlds were blending together and it made less and less sense to keep them in a separate space. Bing is now indexing 30 times more data from Facebook than they had previously. On average, people will see about 5 times more results than before. While Bing is doing a much better job of harnessing user’s relevant friend information, they are ... Read More >

Mobile Integration with comScore's Diran Hafiz

Smart Tablets

Key Points The adoption rate of mobile devices is off the charts. There are about 120 million smart phone devices in the United States and between 40 to 45 million tablets. The Television and Video Game industries are offering increasing amounts of supplemental content optimized for mobile devices broadly to encourage multi-screen engagement and specifically to encourage social interaction and the discovery of secret content or levels. As mobile technology works through its growing pains, many ... Read More >

Make Money By Being Boring on YouTube

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http://www.youtube.com/watch?v=x-ZiRgtpOyY Eric Enge: Hi. I'm Eric Enge, CEO and founder of Stone Temple Consulting. I'm here today with Greg Jarboe, co-founder and president of SEO-PR and author of the book, "YouTube and Video Marketing: An Hour a Day," and we're going to have some fun talking about some things that people don't really necessarily know about success in video marketing, and YouTube in particular. Greg Jarboe: You want me to give away the secret sauce? Eric Enge: I do. Greg ... Read More >

Toolbar PageRank Gone?

toolbar-pagerank-enable

UPDATE: I communicated with Matt Cutts about this post, and here is a portion of what he said in response: "PageRank option for IE toolbar is available under Toolbar Options (click on wrench icon on right) -> Privacy -> Enhanced features. You can Turn ON/OFF PageRank by checking/unchecking "Use PageRank to see Google's view of the importance of a page" option." So this means that the current page of instructions on how to enable PageRank in the toolbar is inaccurate. I have asked him when ... Read More >