My Top Posts for 2013

small-synergy-we-are-looking-for

2013 was a big year for the industry, as well as for Stone Temple Consulting, and me personally. So much happening so fast, and it looks like the pace will only accelerate going forward. With this post, I want to take a moment and review the top posts (based on total social media "events"), that I put out in 2013. Each of these posts received at least 1,000: 1. Link Building is Not Illegal (or Inherently … [Read more...]

Does Facebook Activity Impact SEO?

Does Facebook Affect Google SEO?

In today's post we are going to review the data we (Stone Temple) have assembled on the potential for Facebook actity to impact Google rankings. This is a follow up to the prior study we did to evaluate if Google uses Google+ Shares as a ranking factor. Let's dig in! Google Visibility into Facebook Likes When you Like a web page it does not show up on your profile. Google has no access to see what you … [Read more...]

C’Mon Google, Women are Entities Whose Names Might Change!

Womens Profile Other Names Field

Back on November 23rd I put up a post asking people for their best holistic SEO tips, and this led to a very interesting side discussion about the online fate of women who change their names when they get married. My basic reaction to all this is C'mon Google, this is something you've gotta fix! Note that this change happens to men too! It started with a question from Lisa Heffernan who asked the … [Read more...]

Danny Sullivan Shares What He Has Learned About Hummingbird

Hummingbird is a search engine rewrite

Some of the discussions in this Hangout on Air event were just priceless. It took place at 4 PM ET yesterday, and Danny shares some fantastic stuff on Hummingbird, social signals in search, and more. The following link will take you to my post on Google Plus about the event, and this contains the full video. One part that I want to highlight in this post is the discussion on Hummingbird. Here is a … [Read more...]

Direct Measurement of Google Plus Impact on Search Rankings

Travel New England Baseline High Ranking Terms

Many of you know that I have been working for a long time on a study to attempt to directly measure the impact of Google+ Shares on Google's search rankings. This study has attempted to measure "causation", not "correlation" - i.e. to see if we could prove some impact on rankings from Google+ shares. This article presents the results of that work. This edition of the study was launched at SMX Advanced … [Read more...]

Is Search Still the Dominant Way People Use to Answer Questions?

breakdwon

Have you ever overheard a friend trying to remember that actor’s name from that one movie with the scary bad guy or a co-worker hopelessly wondering how to properly sauté spinach and you just want to say “Google it!” but it almost seems too obvious? While search engines provide instantaneous access to information, sometimes we yearn for a more personal answer from a trusted resource or a friend. In these … [Read more...]

Link Building Is Not Illegal (or Inherently Bad) with Matt Cutts

Matt Cutts: Link Building Is NOT Illegal!

  An interview with Matt Cutts, Google Distinguished Engineer, and head of the Google Webspam Team. Jump below the image to begin! Eric Enge: There are people who think link building is illegal now. Is link building illegal? Matt Cutts: No, link building is not illegal. Eric Enge: Really? Matt Cutts: It’s funny because there are some types of link building that are illegal, but it’s … [Read more...]