How Google Does Personalization with Jack Menzel

personalization-dominion

Key Points One of the hot areas in search is personalization. Google recognizes that personalization is a way to offer people better search results. How this works has a big impact on SEO, and I had the opportunity arise to speak with Jack Menzel and jumped at it. Here are some of the key points from the discussion: People confuse context with personalization, and these are different things. Context includes factors such as language, location, and time of year. (Jack:) "A lot of people assume ... Read More >

Search Algorithms with Google Director of Research Peter Norvig

Peter Norvig on Google Artificial Intelligence

Google Artificial Intelligence in Search As you will see in the transcript below, this discussion focused on the use of artificial intelligence algorithms in search. Peter outlines for us the approach used by Google on a number of interesting search problems, and how they view search problems in general. This is fascinating reading for those of you who want to get a deeper understanding of how search is evolving and the technological approaches that are driving it. The types of things that are detailed ... Read More >

Starting Up with Google Product Search, with Google's Mayuresh Saoji

Google's Mayuresh Saoji Photo

Key Points Google product search offers a rich array of opportunities for publishers to place their products in front of shoppers (there is a bulleted list of the opportunities right at the start of the interview). Mayuresh does a great job of spelling out the way to get started with Google Commerce in this interview. If you sell physical products this interview can act as a guide on how to get started and how to prioritize your efforts from an optimization perspective. Here are the key points: You ... Read More >

How Bing Uses CTR in Ranking, and more with Duane Forrester

Key Interview Points Let me start you with the big ones up front. This interview had two startling parts to it. These were: The huge weight placed by Bing on user interaction with the search results as a ranking factor. This was amazing stuff. Basically, Bing is willing to test any page by indexing it. In fact you can pretty much directly inject any URL you want into their search results using the Submit URL feature of Bing Webmaster Tools. Then they will test it, and if the click interaction data is ... Read More >

Danny Sullivan on Google+, Facebook, Twitter, Social and Search

Published: August 8, 2011 Key Interview Points In this interview with Danny, we delve deeply into Google+, Facebook, Twitter, Social signals in search, and the value of a holistic approach to Internet marketing. There was just too much in this one for me to summarize everything in the key interview points below, so consider these a bit of a teaser for the good stuff you will find within this discussion. As always, many of the key points listed here are summaries of the conversation rather than ... Read More >

Social and Search Integration with Bruce Clay

Published: August 1, 2011 Social's impact on SEO Eric Enge: Let's start with a broad question. What are your thoughts on how SEO and social will play together? Bruce Clay: Social has a broad interpretation based on who you are. To consumers and individuals social is Facebook, and to businesses social is LinkedIn. Overlaying that is the Twitter phenomenon. When you start thinking about how they interact with SEO, those and other features have totally transformed the concept ... Read More >

New Clarity on Reconsideration Requests from Tiffany Oberoi

Key Interview Points I am going to keep the key points summary short in today's interview. Tiffany's responses bring new clarity to the reconsideration request process. Here is what Matt Cutts Tweeted about the interview: Read on and enjoy! Interview Transcript Eric Enge: Thanks for taking the time to address our questions! Tiffany Oberoi: Sure! I know that reconsideration requests can be stressful. We want to do our best to clear up any misconceptions about the ... Read More >

A Holistic Look at Panda with Vanessa Fox

Key Interview Points I really enjoy speaking with Vanessa about search because of her perspective about how to do things. As readers of mine know, I am a fan of the trite old way of doing it - producing a great web site, making it search friendly, and then promoting it well. Vanessa is truly an industry leader in promoting this type of thinking. This is a great interview for you to read if you want to get a strong feeling for the philosophy that drove the Panda algorithm, and the implications of that ... Read More >

The Mechanics of Panda

The Panda algorithm hit the SEO world in a big way back on February 23rd /24th. Here is the general update history of Panda: internet security software reviews Panda 1.0: February 23/24, 2011 - The initial launch. Panda 2.0: April 11, 2011 - added Chrome Blocklist Extension data to impact eHow, plus global English coverage. Panda 2.1: May 10, 2011 - general algorithm tweaks. Panda 2.2: June 16, 2011 - improved scraper site detection, probably to reduce the incidence of scraper sites outranking ... Read More >

Stephan Spencer on E-Commerce and SEO

Stephan is co-author of "The Art of SEO" published by O’Reilly. He founded the SEO firm Netconcepts, acquired by Covario in 2010. He is the inventor of the SEO technology platform GravityStream. Stephan is a contributor to Practical Ecommerce, MarketingProfs, Multichannel Merchant, and SearchEngineLand, and a sought-after speaker for the DMA, AMA, Shop.org, Internet Retailer, SMX, SES, O'Reilly/TechWeb, PubCon, IQPC and IIR, among others. Stephan blogs at StephanSpencer.com, NaturalSearchBlog.com, ... Read More >