Search Engine Patents and Panda

Bill Slawski is the president and founder of SEO by the Sea, and has been engaging in professional SEO and internet marketing consulting since 1996. With a Bachelor of Arts Degree in English from the University of Delaware, and a Juris Doctor Degree from Widener University School of Law, Bill worked for the highest level trial Court in Delaware for 14 years as a court manager and administrator, and as a technologist/management analyst. While working for the Court, Bill also began to build and promote web ... Read More >

Linda Bustos on E-Commerce and SEO

Linda is the Director of Ecommerce Research at Elastic Path, author of the Get Elastic Ecommerce Blog, and conversion consultant to some of the Net's largest companies. Find her on Twitter @Roxyyo and @Getelastic, or on Etsy. Interview Transcript Eric Enge: Welcome Linda, can you provide some background on yourself to start? Linda Bustos: Sure. I work for Elastic Path and am Director of Ecommerce Research. My primary role is focused on the company's blog, Get Elastic. I also provide ecommerce consulting ... Read More >

Rand Fishkin and Eric Discuss Panda

This week's interview is with Rand Fishkin of SEOmoz, who is also co-author with me for The Art of SEO book which we wrote together with Stephan Spencer and Jessie Stricchiola. In the interview we discuss Google's Panda release in depth. This includes: Machine Learning Algorithms Google's use of Social Data User Interaction With Your Site Advertising and Panda What Makes a Good Page? Does User Generated Content Help a Page Rank Better? What's Not in Panda If you have been hit by ... Read More >

Bing's Stefan Weitz: A Web of Verbs, Not Nouns!

I recently asked Stefan Weitz to sit down with me for an interview and he came back to me with this interesting idea - a discussion on the shift from a web of nouns to a web of verbs. I knew I was in for an interesting ride even before the interview started! The interview itself was no dissapointment. We dig deep into a wide range of topics and Stefan lays out some interesting ideas on how search is going to evolve. For example, picture a search environment where the search box becomes the gateway to ... Read More >

Interview Series Reborn – Seriously!

OK, I know I have said this several times now, but ... The Eric Enge interview series is hereby reborn. With the continuing growth of Stone Temple Consulting, we now have the staff in place to give this the atention it deserves. This means two things: A solid active stream of interviews More attention to the editing/cleanup/annotation of the content I am really excited to get this going. It gives me a chance to get to know the best and brightest in our industry, and I get to satisfy my boundless ... Read More >

How Panda Reshapes the Ranking Factors Picture

Much attention has been paid to the recent Google algorithm change that Danny Sullivan called the Farmer Update and that Google in a Wired article referred to as Panda. A lot of focus has been paid to the types of sites impacted, and the nature of the signals that Google has available to it to use. There are plenty of articles on both of these topics (one of the best ones is this one by Vanessa Fox. In fact, in the months leading up to this I predicted the downfall of Content Farms (which is still a ... Read More >

New Ranking Signals: Google Preview, Goo.gl

Google does an awesome job in creating new signals for itself. Two recent ones have caught my attention: 1. Google Preview: You can see what this looks like here: Once you enter a search result in, if you click on the magnifying glass you see a preview of the web page before you click through on it and decide to visit it. What is interesting about this is that users will need to move their cursor to the magnifying glass and click on it to see the preview. This is just as ... Read More >

Interview with Matt Mickiewicz

At the recent Elite Retreat in San Francisco I had the chance to spend time with Matt Mickiewicz, the founder of SitePoint, 99designs, and Flippa.com. As I learned more about what he has done I thought it would be a great story to share in an interview. The things you can learn from this interview are invaluable in understanding how to build a successful Interwebs business. It may not be SEO advice, but it is invaluable just the same. I have long believed that its so easy to get advice these days. ... Read More >

Dealing with Stolen Content

One of the wonderful things about the web is that most of the world's information is accessible online. Better still, a large portion of the world has access to all of that information. Search engines play a huge role in making it easy to sift through that information and find the stuff you are looking for. Problems arise, however, when people who are less scrupulous decide to publish content and decide that the best way to do that is to steal it. Unfortunately, the web makes stealing of your ... Read More >

Open for Questions!

One of the big challenges with having a blog while running multiple businesses is coming up with article topics. So today, I am going to formally open this blog up to requested topics. No matter how basic or complicated the question might be, as long as it is about online marketing, I will consider taking it on and writing about it. Want to know about meta tags? I will write about it. Want to know my thoughts on the future of search, or the impact of a big announcement? I will write about that ... Read More >