HTTPS Now a Google Ranking Factor: Some Questions Answered

Google Makes HTTPS a Ranking Factor: How to Make That Work for Your Site

It isn't often that Google tells us something that will directly affect site rankings. If they do, it's often because they want to modify our behavior in a certain direction. We saw this tactic  from Google when they first began talking about web performance a few years back, and later announced that site speed is in fact a ranking … [Read more...]

Planning for Complex Site Hierarchies

How to Plan Complex Site Hierarchies for Better SEO

Large sites have a variety of problems. They are inherently more complex than smaller sites to manage from many perspectives. Some of the major ones include: Content management is a major challenge Providing users a quality user experience (e.g. an easy to understand navigation system) may be difficult And, yes, SEO can be a … [Read more...]

Drupal and Search Engine Optimization

Drupal is known for being a very SEO friendly content management system (CMS). The way it assembles its pages is crawler friendly. This makes it a popular choice for people looking to build dynamic web sites. However, there are a number of potential SEO problems with Drupal as well. These need to be dealt with to ensure that you … [Read more...]

12 Quick Site Architecture Tips

Site Architecture is a critical component of SEO. When you are starting on a new site design, you have to begin by thinking through the SEO plan as part of the design. Here are 12 quick tips on how to get your site architecture right: Complete the steps below before writing 1 line of code for your site. It will save you time and … [Read more...]

Using a Site Map to Increase Traffic

Building a good site map can be challenging (for clarity's sake, I need to point out that we are not talking about the Site Maps protocol here, but an on site, site map). But I find that there is a lot of confusion out there about what makes a good one. People are locked down on the notion that they need to have one page on their … [Read more...]

Building Multi-Million $ Web Sites from Scratch (Part 5 of …)

Code Architecture When building a large web site from scratch, it's critical that you have the right code architecture. A weak code architecture can torpedo your entire plan, or can leave you in a position where you can't scale your site. Given the type of content we have been talking about in this series, you may needs tens of … [Read more...]