How Does Japanese Twitter Use Differ from Western Twitter Use?

How Different is Twitter Use in Japan?

Here it is in a nutshell: Engagement with Japanese tweets is more affected by Social Authority levels than are Western language tweets. [Tweet This!] Use of Hashtags, links, and longer tweet length have an even greater positive impact than they do in Western language tweets. [Tweet This!] In December we published our study on … [Read more...]

What If Our Brand’s “Face” Breaks Bad?

What if our brand's "face" breaks bad?

Is having a personal brand that represents your company brand too risky?  I'm on a crusade. A #PBR crusade! No, not for the favorite ironic beer brand of hipsters. My #PBR is what I call a Personal Brand Representative. I described the role in depth in my post for Moz titled "Personal Brand Punch: Why Your Brand Should Be … [Read more...]

Why Do SEO & Social Media Work Better Together? – Here’s Why with Mark & Eric

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In this episode of Here's Why, Mark & Eric discuss the benefits of SEO and Social Media working together. Search and social fall under the umbrella of digital marketing and should not be kept in separate silos. But too often, in larger organizations in particular, they each work by their own agenda. In this four minute video … [Read more...]

Twitter Engagement Unmasked: A Study of More than 4M Tweets

Twitter Engagement Unmasked

  What you see before you is the result of analyzing more than 2 million Western language tweets out of over 4 million Tweets we collected. In this paper we will outline the results of analyzing that data to learn and understand what drives behavior on Twitter. One of the main goals: to see what really drives retweets, … [Read more...]

What the Ello? – Here’s Why with Mark and Eric

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In this episode of Here's Why, Mark and Eric dive head first into the world of Ello. They discuss the reasons behind Ello's recent surge in popularity, who created it and why, and what the future holds for the burgeoning social network. If you haven't read it already, definitely check out Mark's incredibly in-depth guide: Ello: The … [Read more...]

Ello: The Complete Guide to the Ad Free Social Network

Complete Ello User Guide

Ello is an "ad free and always will be" social network. Although it's been around for a few months, its existence went viral during the final weeks of September 2014.  This post will serve as a frequently-updated guide to the features of Ello and how to use them. You can download the latest version in PDF form here (coming … [Read more...]

Facebook Post Types: Picking a Winner Isn’t Easy

Which Facebook Post Types Perform Best?

It’s no secret that at StoneTemple we are Google+ enthusiasts. It’s widely known in the Google+ community that image posts are the most effective. And it makes sense; today’s users expect a rich experience when they interact with the web, with quality, eye-catching visuals that convey the tone and message of the content.  For most … [Read more...]