Why Do SEO & Social Media Work Better Together? – Here’s Why with Mark & Eric

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In this episode of Here's Why, Mark & Eric discuss the benefits of SEO and Social Media working together. Search and social fall under the umbrella of digital marketing and should not be kept in separate silos. But too often, in larger organizations in particular, they each work by their own agenda. In this four minute video … [Read more...]

Twitter Engagement Unmasked: A Study of More than 4M Tweets

Twitter Engagement Unmasked! Study of Over 4M Tweets

What you see before you is the result of analyzing more than 2 million Western language tweets out of over 4 million Tweets we collected. In this paper we will outline the results of analyzing that data to learn and understand what drives behavior on Twitter. One of the main goals: to see what really drives retweets, favorites, and … [Read more...]

What the Ello? – Here’s Why with Mark and Eric

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In this episode of Here's Why, Mark and Eric dive head first into the world of Ello. They discuss the reasons behind Ello's recent surge in popularity, who created it and why, and what the future holds for the burgeoning social network. If you haven't read it already, definitely check out Mark's incredibly in-depth guide: Ello: The … [Read more...]

Ello: The Complete Guide to the Ad Free Social Network

The Complete Guide to the Ello Social Network

 Ello is the hot new "ad free and always will be" social network that all the cool kids are clamoring to get on. Although it's been around for a few months, it's existence went viral during the final weeks of September 2014.  This post will serve as a frequently-updated guide to the features of Ello and how to use them. You can … [Read more...]

Facebook Post Types: Picking a Winner Isn’t Easy

Which Facebook Post Types Perform Best?

It’s no secret that at StoneTemple we are Google+ enthusiasts. It’s widely known in the Google+ community that image posts are the most effective. And it makes sense; today’s users expect a rich experience when they interact with the web, with quality, eye-catching visuals that convey the tone and message of the content.  For most … [Read more...]

Is Facebook Usage Declining?

Facebook - the Thrill is Gone!

In December of 2013, we conducted a survey of 325 users to learn about the ways they were using Facebook. We wanted to see if we would get the same results, so we repeated the survey to see what kind of changes in awareness of various aspects world's largest social network have occurred. We conducted the same survey (with three new … [Read more...]

Google Author Authority in Search Gets Personal

Google AuthorAuthority GetsMore Personal

With the recent announcement by Google that they were bringing their three-year Google Authorship program to an end, many have been proclaiming two assumptions on social media and in blogs and blog comments: that this means both the death of author authority in search for Google and is another coffin nail in the Google+ … [Read more...]