What the Ello? – Here’s Why with Mark and Eric

HW-cog

In this episode of Here's Why, Mark and Eric dive head first into the world of Ello. They discuss the reasons behind Ello's recent surge in popularity, who created it and why, and what the future holds for the burgeoning social network. If you haven't read it already, definitely check out Mark's incredibly in-depth guide: Ello: The … [Read more...]

Ello: The Complete Guide to the Ad Free Social Network

The Complete Guide to the Ello Social Network

 Ello is the hot new "ad free and always will be" social network that all the cool kids are clamoring to get on. Although it's been around for a few months, it's existence went viral during the final weeks of September 2014.  This post will serve as a frequently-updated guide to the features of Ello and how to use them. You can … [Read more...]

Facebook Post Types: Picking a Winner Isn’t Easy

Which Facebook Post Types Perform Best?

It’s no secret that at StoneTemple we are Google+ enthusiasts. It’s widely known in the Google+ community that image posts are the most effective. And it makes sense; today’s users expect a rich experience when they interact with the web, with quality, eye-catching visuals that convey the tone and message of the content.  For most … [Read more...]

Is Facebook Usage Declining?

Facebook - the Thrill is Gone!

In December of 2013, we conducted a survey of 325 users to learn about the ways they were using Facebook. We wanted to see if we would get the same results, so we repeated the survey to see what kind of changes in awareness of various aspects world's largest social network have occurred. We conducted the same survey (with three new … [Read more...]

Google Author Authority in Search Gets Personal

Google AuthorAuthority GetsMore Personal

With the recent announcement by Google that they were bringing their three-year Google Authorship program to an end, many have been proclaiming two assumptions on social media and in blogs and blog comments: that this means both the death of author authority in search for Google and is another coffin nail in the Google+ … [Read more...]

Can Google Plus Posts Create Duplicate Content Problems?

Can Google Plus Posts Cause Duplicate Content Problems?

Few things human are more fascinating than identical twins. Think about how many creative works, from classical literature to pop culture, are about twins: The Prince & the Pauper, the myth of Castor & Pollux, the 1960s Patty Duke TV Show, The Parent Trap--the list goes on and on. When it comes to content on the web, … [Read more...]

How Does Google Index Tweets?

How Many Tweets Does Google Have Indexed?

In this study we explored the way that Google indexes tweets. The reason we embarked on this was to determine the likelihood that Google might use signals from Twitter for ranking purposes, but we found lots of other interesting information in the process. Spoiler alert: Google does not index a particularly significant percentage … [Read more...]