Is Facebook Usage Declining?

Facebook - the Thrill is Gone!

In December of 2013, we conducted a survey of 325 users to learn about the ways they were using Facebook. We wanted to see if we would get the same results, so we repeated the survey to see what kind of changes in awareness of various aspects world's largest social network have occurred. We conducted the same survey (with three new … [Read more...]

Google Author Authority in Search Gets Personal

Google AuthorAuthority GetsMore Personal

With the recent announcement by Google that they were bringing their three-year Google Authorship program to an end, many have been proclaiming two assumptions on social media and in blogs and blog comments: that this means both the death of author authority in search for Google and is another coffin nail in the Google+ … [Read more...]

Can Google Plus Posts Create Duplicate Content Problems?

Can Google Plus Posts Cause Duplicate Content Problems?

Few things human are more fascinating than identical twins. Think about how many creative works, from classical literature to pop culture, are about twins: The Prince & the Pauper, the myth of Castor & Pollux, the 1960s Patty Duke TV Show, The Parent Trap--the list goes on and on. When it comes to content on the web, … [Read more...]

How Does Google Index Tweets?

How Many Tweets Does Google Have Indexed?

In this study we explored the way that Google indexes tweets. The reason we embarked on this was to determine the likelihood that Google might use signals from Twitter for ranking purposes, but we found lots of other interesting information in the process. Spoiler alert: Google does not index a particularly significant percentage … [Read more...]

How Many Social Network Users Follow Each Network’s Own Account?

Social media users who follow the network's own account by network

Carter Elkin-Paris, our Content Marketing Manager, got to pondering one night recently. He wondered if it was typical for social media network users to follow the official account of the network they had joined. It certainly seemed like it might be a common behavior. If you had enough interest to join a network, wouldn't it follow … [Read more...]

How to Create a Winning Social Media Strategy with Carrie Kerpen of Likeable Media

How to Build a Winning Social Media Strategy with Carrie Kerpen

How do you build a winning social media strategy? Eric Enge interviewed Carrie Kerpen, CEO of Likeable Media, for the Digital Marketing Excellence Show on that topic. Watch the complete video of the interview at the bottom of this post, or watch it on YouTube. The following is our summary of that interview. A Perfect Marriage of … [Read more...]

Google+ Hangouts for Business by David Amerland: A Review

We are hardwired to connect with those we trust - David Amerland

Google+ Hangouts is a disruptive technology. As David Amerland says in his new book, Google+ Hangouts for Business: How to use Google+ Hangouts to Improve Brand Impact, Build Business and Communicate in Real-Time, only Google could have done it. We are hardwired to connect with those we trust, and and this hardwiring has led to a … [Read more...]