Stefan Weitz on Quora Integration and Social Data Sets

quora-bing-integration

http://www.youtube.com/watch?v=hhHLTmSHPW8 Key Points Quora is one of the latest networks that Bing has socially integrated into search. Quora helps to disambiguate and make sense of some of the different facets of certain search terms. The goal of using Quora (and other social integrations Bing is doing) is to replicate the very human characteristic of involving others in decision-making. Actions, opinions, and recommendations are happening all around us, it's not as if we need to say anymore ... Read More >

Stefan Weitz Discusses the True Value of Social Signals

http://www.youtube.com/watch?v=QqGvkEGk_oA Key Points From The Interview Bing's goal is to make social signals more valuable by presenting them in a way that actually augments the search experience. Previously, most social information was trapped in people's heads. Now, they are publicly expressing this information in a way that machines are able to read it and make use of it. Likes are a good signal, but they're not a granular signal of what particular thing you're actually expressing a ... Read More >

The New Bing Interface With Stefan Weitz

The new Bing interface is aimed at bringing you clean and decisive search results while helping you interact with your friends and network for a holistic search experience. In this interview, Stefan Weitz from Bing talks about the functionality of the new Bing, how it came about, and plans for its future. Key Points The web has gone through a kind of seismic shift. Whereas before, it was all based primarily on text and links, there is now the ability to remodel the world in digital. In ... Read More >

Rel=Author Defined with Google's Sagar Kamdar

Key Points from Interview with Sagar Kamdar This interview transcript is from the March 13th, 2012 conversation I had with Sagar Kamdar, who heads up the authorship program at Google. This provided some simple, straightforward clarity on how it works, and some of the various scenarios for implementation. Here are some of the key points from the interview: Google sees the authorship program as a way to connect authors and readers who are a fan of their work. The original 3 link method is still ... Read More >

Danny Sullivan on Google+, Facebook, Twitter, Social and Search

Published: August 8, 2011 Key Interview Points In this interview with Danny, we delve deeply into Google+, Facebook, Twitter, Social signals in search, and the value of a holistic approach to Internet marketing. There was just too much in this one for me to summarize everything in the key interview points below, so consider these a bit of a teaser for the good stuff you will find within this discussion. As always, many of the key points listed here are summaries of the conversation rather than ... Read More >

Social and Search Integration with Bruce Clay

Published: August 1, 2011 Social's impact on SEO Eric Enge: Let's start with a broad question. What are your thoughts on how SEO and social will play together? Bruce Clay: Social has a broad interpretation based on who you are. To consumers and individuals social is Facebook, and to businesses social is LinkedIn. Overlaying that is the Twitter phenomenon. When you start thinking about how they interact with SEO, those and other features have totally transformed the concept ... Read More >

Jim Sterne on Social Media Metrics

adobe photoshop software download Key Points Jim provides great perspective on how we should think about Social Media Analytics. The major takeaways from this discussion are: Social behavior is intrinsic to the web. Today it might be Facebook and Twitter, and tomorrow it might be something else. What matters is that the power to communicate exists. Reach, frequency and recall are basic metrics as always, but we also need to look at new metrics such as sentiment and viral behavior (such as shares and ... Read More >

New Social Media Powerhouse: Blueglass Interactive

I know I am day late with this post, but this is not really a news blog :). For those interested in social media marketing services, a new killer agency in the space has formed yesterday, Blueglass Interactive had formed. The company has many industry stalwarts, including: Chris Winfield, Dave Snyder, Brent Csutoras, Loren Baker, and Jordan Kasteler. That's a powerhouse team. The result is that they have the depth of expertise to handle a wide range of projects while providing highly expert service to ... Read More >

And the cluelessness goes on

It amazes me when people obviously use scrapers to harvest email addresses and then blindly send out mass emails looking for business. Below is an email I received this morning, with my comments in (): "Hope you are doing well. (I am glad that she is concerned for my well being) Haven’t heard back from you, just wondering if you are interested in our services (if she had looked at any page at all on our web site she might be able to guess why we are NOT interested in your services). SEO is one of the ... Read More >

Latest Podcast: Michael Gray on Twitter – Comment Here

Back on Feb 26 I put a podcast together with Michael Gray. In this podcast we dug into the various uses of Twitter. In particular, we spoke about commercial uses, and the types of things you need to do to use Twitter as a promotional tool, while not incurring the ire of the audience. Good stuff. Check it out! ... Read More >