- Quora is one of the latest networks that Bing has socially integrated into search. Quora helps to disambiguate and make sense of some of the different facets of certain search terms.
- The goal of using Quora (and other social integrations Bing is doing) is to replicate the very human characteristic of involving others in decision-making.
- Actions, opinions, and recommendations are happening all around us, it’s not as if we need to say anymore or do anymore. We need something (like Bing) to find that little needle in the information haystack and bring it right into your search experience.
- Bing is continuing to add more networks to it’s social integration. The focus is to find the best method to expose the networks in a way that fits in the search experience.
Full Interview Transcript
Eric Enge: Hi. I’m Eric Enge, I’m the CEO of Stone Temple Consulting. We are a holistic internet marketing optimization firm. Whatever that is! I’m here again with Stefan Weitz in what’s becoming a regular series of discussions about new social integrations from Bing. How cool is that?
Stefan Weitz: It’s very cool, and Eric, I think you can just basically say you’re the premier digital, online, SEO/SEM, marketing service on the whole planet, and you’d be fine.
Eric Enge: That’s excellent. But, it’s much better when you say it than when I do. So, the case of wine or whatever it is you choose is going to be shipped to you…
Stefan Weitz: I’d like some Metromint water. That would be great.
Eric Enge: Yeah. Here we are, by the way, both showing our unshaven looks. So, I think shows that the search industry remains a casual place to hangout.
Stefan Weitz: I did shower.
Eric Enge: Yes, a brief reintroduction to you would be great.
Stefan Weitz: Sure. My name is Stefan Weitz, as it was last time. I work at Bing. I do a lot of work with start-ups, entrepreneurs, academics, and venture capitalists to really understand where search is going and how to advance the state of the art. Then, I work with the product teams both to help incorporate those things into the product, as well as evangelize those things once they actually reach the product.
Eric Enge: Cool. I really like that you’re continuing these social integrations. The latest is Quora. Tell us a little bit about that.
Stefan Weitz: Quora is a great one. It’s one of those things that we looked at. We always, in the back of our head, we wanted to go and tap this data set, because it is such a different set than, say, Facebook or Twitter, or what not. In many cases you get these layers of answers and they’re layers for answers on a variety of topics. I’m just looking at the stream here coming in. I see Jodie Foster was one that had a high Quora. There must have been a discussion on Quora about that.
…Quora expands the canvas of what one could talk about when looking for particular things online.
Now, you could get a bunch of information on Jodie Foster in standard search, and you could even maybe see one of your friends liked the movie she was in with our current implementation of social search in the sidebar. But really, Quora expands the canvas of what one could talk about when looking for particular things online.