Is Search Still the Dominant Way People Use to Answer Questions?

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Have you ever overheard a friend trying to remember that actor’s name from that one movie with the scary bad guy or a co-worker hopelessly wondering how to properly sauté spinach and you just want to say “Google it!” but it almost seems too obvious? While search engines provide instantaneous access to information, sometimes we yearn for a more personal answer from a trusted resource or a friend. In these circumstances one might turn to a social network, blast out an email or even go retro and make a ... Read More >

The new Newsfeed with Facebook's Jeff Kanter

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Key Points The goal of News Feed is to show people the most interesting and relevant content to them. As part of the News Feed redesign, Facebook made a lot of the stories bigger and brighter so that people could see the content that they really cared about. In addition to having a top news filter, Facebook introduced other customizable filters on the new homepage. Facebook has rolled out the updated News Feed to a small portion of their users to see what they like and don't like about ... Read More >

Graph Search & Social Search With Bing's Stefan Weitz

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Key Points Initially when Bing launched social search, they wanted to carve out a distinct space for the social results. Later on it became clear that these worlds were blending together and it made less and less sense to keep them in a separate space. Bing is now indexing 30 times more data from Facebook than they had previously. On average, people will see about 5 times more results than before. While Bing is doing a much better job of harnessing user’s relevant friend information, they are ... Read More >

Stefan Weitz on Quora Integration and Social Data Sets

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http://www.youtube.com/watch?v=hhHLTmSHPW8 Key Points Quora is one of the latest networks that Bing has socially integrated into search. Quora helps to disambiguate and make sense of some of the different facets of certain search terms. The goal of using Quora (and other social integrations Bing is doing) is to replicate the very human characteristic of involving others in decision-making. Actions, opinions, and recommendations are happening all around us, it's not as if we need to say anymore ... Read More >

Stefan Weitz Discusses the True Value of Social Signals

http://www.youtube.com/watch?v=QqGvkEGk_oA Key Points From The Interview Bing's goal is to make social signals more valuable by presenting them in a way that actually augments the search experience. Previously, most social information was trapped in people's heads. Now, they are publicly expressing this information in a way that machines are able to read it and make use of it. Likes are a good signal, but they're not a granular signal of what particular thing you're actually expressing a ... Read More >

The New Bing Interface With Stefan Weitz

The new Bing interface is aimed at bringing you clean and decisive search results while helping you interact with your friends and network for a holistic search experience. In this interview, Stefan Weitz from Bing talks about the functionality of the new Bing, how it came about, and plans for its future. Key Points The web has gone through a kind of seismic shift. Whereas before, it was all based primarily on text and links, there is now the ability to remodel the world in digital. In ... Read More >

Rel=Author Defined with Google's Sagar Kamdar

Key Points from Interview with Sagar Kamdar This interview transcript is from the March 13th, 2012 conversation I had with Sagar Kamdar, who heads up the authorship program at Google. This provided some simple, straightforward clarity on how it works, and some of the various scenarios for implementation. Here are some of the key points from the interview: Google sees the authorship program as a way to connect authors and readers who are a fan of their work. The original 3 link method is still ... Read More >

The Future of Search and Social Integration, Interview With Andrew Shuman

The future of search and social integration.

An Interview with Andrew Shuman of Bing Key Points from This Interview I had a fascinating chat with Andrew Shuman about the adCenter UI and the integration of search and social media. He provided a lot of great insights on what some of the opportunities are, and some of the challenges as well. Here are some of the key points from the interview: Re: search and social integration: "There is also a very interesting scale problem there. As with traditional search, we have to query a massive numbers ... Read More >

Danny Sullivan on Google+, Facebook, Twitter, Social and Search

Published: August 8, 2011 Key Interview Points In this interview with Danny, we delve deeply into Google+, Facebook, Twitter, Social signals in search, and the value of a holistic approach to Internet marketing. There was just too much in this one for me to summarize everything in the key interview points below, so consider these a bit of a teaser for the good stuff you will find within this discussion. As always, many of the key points listed here are summaries of the conversation rather than ... Read More >

Social and Search Integration with Bruce Clay

Published: August 1, 2011 Social's impact on SEO Eric Enge: Let's start with a broad question. What are your thoughts on how SEO and social will play together? Bruce Clay: Social has a broad interpretation based on who you are. To consumers and individuals social is Facebook, and to businesses social is LinkedIn. Overlaying that is the Twitter phenomenon. When you start thinking about how they interact with SEO, those and other features have totally transformed the concept ... Read More >