Authoritative Social Media Content

The process for winning on Digg (and other social media sites) is a complex one. This has been made even more complex by recent changes in the Digg algorithm. Many webmasters strive to develop content that will score well on Digg, looking for tons of traffic, and lots of links. The first key, obviously, is to truly deliver value to the audience. Since we are not going to cover this aspect of social media here, check out our article on Secrets for Success on Digg for more details on that. Here we are ... Read More >

Announcing … The SEMMYS

Matt McGee of Small Business SEM officially announced the launch of the SEMMYS early this morning. The SEMMYS are a set of awards that will be given to the best search marketing blog posts of 2007. A panel of judges, including yours truly, are helping pick a set of finalists during the course of this week. Next week, voting on the finalists will be opened to the public. Voters will be given a week to make their votes, and then the winners of the first annual SEMMYS will be announced. Watch for voting ... Read More >

Latest Interview: Eurekster’s Grant Ryan

Following shortly after my recent interview with Steven Marder of Eurkester, I did a follow-up interview with Grant Ryan of Eurekster. The interview with Steven Marder was what I consider an introductory course on social search. The interview with Grant is the advanced course. You can comment on the interview below. ... Read More >

Latest Interview: Eurekster’s Steven Marder

Recently I had the chance to interview Steven Marder of Eurkester. Eurekster is a true pioneer in the field of social search. The interview provides some great insights to the lessons that they have learned so far, and how this space is likely to evolve over time. Check the interview out to learn more. You can comment on the interview below. ... Read More >

Google Shared Stuff

Tony Ruscoe over at Google Blogoscoped has found out that Google has released a new social link sharing service called Google Shared Stuff. If you have a Google account, this service allows you to get started simply by dragging Google's Email / Share button onto the bookmark toolbar in your browser. Once there, all you need to do is click on the button to share any given web page that you have gone to. You can enter in a description and tags for each article. One intriguing thing that the service does ... Read More >

Search Engine Land Announces Sphinn

At 11:00 am today, Third Door Media and Search Engine Land will announce a new social news site known as Sphinn. This site will offer users the ability to submit articles about interactive marketing, search, and social media, and then other users can review those articles and vote on them. As with other social news sites, such as Digg and Reddit articles that receive the most votes will be shown on the home page. I had the opportunity to preview the new site over the past couple of days, and think it ... Read More >

Interview with Seth Godin

A little over a week ago, I caught up with Seth Godin to talk about the great success of Squidoo. As you might expect, the conversation included a lot of discussion about what makes the web great, and strategies and tactics for making something go viral. Much of Seth's focus with Squidoo was just that - to make it go viral. At the heart of making something viral is providing a participant with a reason for telling others. We are not talking about compensation here. We are talking about things like ... Read More >

The Web is a Permanent Record

A short while back the folks at SEO Blackhat published a great post called This will Go Down on Your Permanent Record. You might ask what a self professed "white hat" such as myself was doing rousting around on the SEO Blackhat blog, but the reality is that they I am a fan of the SEO Blackhat blog. They write some great stuff And so it was, with this post. The point they made was that everything you put online is being archived for all eternity. No matter what you do, no matter how funny you think it ... Read More >

Tomi Poutanen talks about algorithmic and social search

I had a great discussion with Tomi Poutanen last week about the future of algorithmic and social search. Tomi identified 3 challenges faced by algorithmic search: The size of the web they are searching and indexing Subjective queries, such as "what's the best hotel in New York" can't be addressed by algorithmic search The spammers use algotihms too, and there is an inherent arms race between spammers and search engines But Tomi does feel that algorithmic search is still better for navigation and ... Read More >

Flickr Thumbnails now Showing in Yahoo! Web Search Results

Interesting developments at Flickr and Yahoo! web search. Based on Flickr Interestingness data that the service has been collecting, Yahoo! Web Search is now showing Flickr thumbnails of the most popular photos of popular landmarks, when these landmarks are searched on by users. Here are some examples: Machu Pichu Eifel Tower Great Wall of China Times Square Stonehenge Yes, I had to include a thumbnail of Stonehenge in there. In any event, what's cool about this is that the experience is driven ... Read More >