Jim Sterne on Social Media Metrics

adobe photoshop software download Key Points Jim provides great perspective on how we should think about Social Media Analytics. The major takeaways from this discussion are: Social behavior is intrinsic to the web. Today it might be Facebook and Twitter, and tomorrow it might be something else. What matters is that the power to communicate exists. Reach, frequency and recall are basic metrics as always, but we also need to look at new metrics such as sentiment and viral behavior (such as shares and ... Read More >

New Social Media Powerhouse: Blueglass Interactive

I know I am day late with this post, but this is not really a news blog :). For those interested in social media marketing services, a new killer agency in the space has formed yesterday, Blueglass Interactive had formed. The company has many industry stalwarts, including: Chris Winfield, Dave Snyder, Brent Csutoras, Loren Baker, and Jordan Kasteler. That's a powerhouse team. The result is that they have the depth of expertise to handle a wide range of projects while providing highly expert service to ... Read More >

And the cluelessness goes on

It amazes me when people obviously use scrapers to harvest email addresses and then blindly send out mass emails looking for business. Below is an email I received this morning, with my comments in (): "Hope you are doing well. (I am glad that she is concerned for my well being) Haven’t heard back from you, just wondering if you are interested in our services (if she had looked at any page at all on our web site she might be able to guess why we are NOT interested in your services). SEO is one of the ... Read More >

Latest Podcast: Michael Gray on Twitter – Comment Here

Back on Feb 26 I put a podcast together with Michael Gray. In this podcast we dug into the various uses of Twitter. In particular, we spoke about commercial uses, and the types of things you need to do to use Twitter as a promotional tool, while not incurring the ire of the audience. Good stuff. Check it out! ... Read More >

Authoritative Social Media Content

The process for winning on Digg (and other social media sites) is a complex one. This has been made even more complex by recent changes in the Digg algorithm. Many webmasters strive to develop content that will score well on Digg, looking for tons of traffic, and lots of links. The first key, obviously, is to truly deliver value to the audience. Since we are not going to cover this aspect of social media here, check out our article on Secrets for Success on Digg for more details on that. Here we are ... Read More >

Announcing … The SEMMYS

Matt McGee of Small Business SEM officially announced the launch of the SEMMYS early this morning. The SEMMYS are a set of awards that will be given to the best search marketing blog posts of 2007. A panel of judges, including yours truly, are helping pick a set of finalists during the course of this week. Next week, voting on the finalists will be opened to the public. Voters will be given a week to make their votes, and then the winners of the first annual SEMMYS will be announced. Watch for voting ... Read More >

Latest Interview: Eurekster’s Grant Ryan

Following shortly after my recent interview with Steven Marder of Eurkester, I did a follow-up interview with Grant Ryan of Eurekster. The interview with Steven Marder was what I consider an introductory course on social search. The interview with Grant is the advanced course. You can comment on the interview below. ... Read More >

Latest Interview: Eurekster’s Steven Marder

Recently I had the chance to interview Steven Marder of Eurkester. Eurekster is a true pioneer in the field of social search. The interview provides some great insights to the lessons that they have learned so far, and how this space is likely to evolve over time. Check the interview out to learn more. You can comment on the interview below. ... Read More >

Google Shared Stuff

Tony Ruscoe over at Google Blogoscoped has found out that Google has released a new social link sharing service called Google Shared Stuff. If you have a Google account, this service allows you to get started simply by dragging Google's Email / Share button onto the bookmark toolbar in your browser. Once there, all you need to do is click on the button to share any given web page that you have gone to. You can enter in a description and tags for each article. One intriguing thing that the service does ... Read More >

Search Engine Land Announces Sphinn

At 11:00 am today, Third Door Media and Search Engine Land will announce a new social news site known as Sphinn. This site will offer users the ability to submit articles about interactive marketing, search, and social media, and then other users can review those articles and vote on them. As with other social news sites, such as Digg and Reddit articles that receive the most votes will be shown on the home page. I had the opportunity to preview the new site over the past couple of days, and think it ... Read More >