The Challenge for Web 2.0 Companies

Aaron Wall offers up some good thoughts on why Most Web 2.0 Companies will Fail. His discussion focuses on the leverage they seem to lack. He ends the post with "The reason most Web2.0 companies will fail is that they are creating entire companies based around a feature to another product, while having no market leverage." And, he is absolutely correct. Features do not result in long term companies. Maybe, I said maybe, a company that is based on a feature can create some value and sell themselves ... Read More >

2007 Predictions for Web Marketing

Now that we are over 1 week into the new year, I have decided to take a moment to record six predictions for the year. Here are the new developments I see on our horizon in 2007: The social web revolution(s) will continue and expand, but will not be a panacea for current limitations in search. Group (mob) behavior simply has its limitations. However, more and more smart businesses will make a bundle of money by learning to use the social web as a tool to understand their customers, and/or find new ... Read More >

The Future of Social Media

As the various predictions come out about people's projections for 2007, I am beginning to see more and more impressive predictions about what will happen in the social media space. People are projecting that the power of human input will do all manner of incredible things. But there is a basic problem with all this. Unregulated human input on a large scale has serious problems with accuracy. One of the most interesting experiments along these lines is Wikipedia. Wikipedia is the largest example of ... Read More >

Commentary on Danny Sullivan Interview with Jimmy Wales

Danny Sullivan posted an interview of Jimmy Wales, in which they discuss Wikia's plan to launch a new search engine. Danny asks a lot of great questions, and provides some good analysis. Danny points out in detail how hard it will be for them to succeed in holding off spammers if they begin to get popular. One point of the discussion that I want to expand upon is the issue of the investment required to succeed at this. Danny touches on this as well, but I believe it deserves some ... Read More >

Blogs that I read

I have now seen numerous people put out there their list of blogs that they read. I saw one excellent list from Brian Clark at Copyblogger, a blog that is on my list below. Here is my list: Bruce Clay (Lisa Barone) Cartoon Barry CopyBlogger Cre8pc David Naylor Eric Ward - Link Moses Google Blogoscoped Google Custom Search Blog Google Webmaster Central Graywolf JenSense - Making Sense of Contextual Advertising Jeremy Zawodny Jim Boykin's Blog Live Search Blog Matt Cutts, Gadgets, Google, ... Read More >

Blog Tag in action

Hoo boy, looks like I have been tagged as well. I know I am going to get a headache finding anyone at all to tag. I will do my best. But first for the 5 things you did not know about me: 1. I am an oenophile (wine lover). I have a first class wine cellar in my basement, and I regularly by bottles of wine that I put in there to store for 5 to 10 years before drinking it. I have been doing this for a while now, so I get to pull bottles out regularly too. Favorite types are Bordeaux, Cabernet, ... Read More >

Yahoo! Answers Turns One

Yahoo! Answers is having it's first birthday today. They note that a Harris Interactive survey found that fully 1/3 of all online adults have used an online Q & A service at some point. You can see more information on the survey in the Yahoo! press relesae. The survey further showed that 52% of the people using these products were influenced in a decision that they made. This is a great example of a social search product in action! ... Read More >

The Virtual World of Second Life

Sometimes you feel like you are living under a rock. That happened to me on Monday at SES Chicago. I walked into a ClickZ sponsored session on Social Media Advertising, and in it I saw a presentation by Marc Schiller, CEO and Founder of Electric Artists, about Second Life. For those of you who don't know about it, Second Life is its own virtual world, where people live out lives using there avatars. The world is literally created on the fly by its residents, much like real life (but hopefully with ... Read More >

Google Custom Search Engines and Social Media

When Google Co-op was launched in May, I saw this as Google's move into the Social Media space. The announcement on October 24th of it's Custom Search Engine (CSE) initiative continues this trend. As with the other parts of Google Co-op, CSEs are intended to encourage social participation in improving the quality of search. CSEs are designed to provide subject matter experts (SMEs) with the means and the incentive to hand carve improved search engines specific to their area of expertise. The means ... Read More >

Strategic Implications of Google’s Custom Search Engines

Google's custom search engine (CSE) announcement has significant implications for the search engine industry and Google. This blog post will discuss some of these, but I am sure we will be learing about it for some time to come. Here are the major implications: Combining Human Editing with Algorithmic Search 1. Google has recognized the inherent limitations in link based ranking systems. CSEs provide a method for incorporating expert human editor input into search results. There is a spark of ... Read More >