Social Media Optimization

Rohit Bhargava of Influential Marketing started an excellent thread of blog posts with his post titled: 5 Rules of Social Media Optimization. In it, he starts us off with a list of rules for engaging the social web community and building traffic in the process. This initial post has since been enhanced by others, resulting in a list of 16 rules so far. The additional contributors include: Jeremiah Owyang contributed Rules 6 and 7. Cameron Olthuis contributed Rules 8 through 11. Loren Baker ... Read More >

SEO and the Social Web

The social web is about relationships and trust. Hell, at this point, the entire web is about relationships and trust. Gone are the days of trickery, and the day of the charlatans is fading fast. It's so critical to your business on the web that you have the right mind set. How am I going to earn the customer's business? What am I going to do to get them to come back to me over and over again? What am I going to do to get them to recommend me to their friends? In some ways, it sounds an awful lot ... Read More >