How Does Google Index Tweets?

How Many Tweets Does Google Have Indexed?

In this study we explored the way that Google indexes tweets. The reason we embarked on this was to determine the likelihood that Google might use signals from Twitter for ranking purposes, but we found lots of other interesting information in the process. Spoiler alert: Google does not index a particularly significant percentage of tweets at all [Tweet This!] The tweets it indexes are highly biased to people who have 1 million followers or more. [Tweet This!] Even for those high authority ... Read More >

How Many Social Network Users Follow Each Network’s Own Account?

Social media users who follow the network's own account by network

Carter Elkin-Paris, our Content Marketing Manager, got to pondering one night recently. He wondered if it was typical for social media network users to follow the official account of the network they had joined. It certainly seemed like it might be a common behavior. If you had enough interest to join a network, wouldn't it follow that you'd at least want to follow that network's account? So Carter looked up the numbers, and for the three largest social networks (in terms of reported active monthly ... Read More >