Mobile SEO with Google's Pierre Far

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Key Points buy glass online There is a nearly infinite range of device sizes and capabilities. This is adding a great deal to the complexity of publishing a site for the mobile web. Correct annotations communicate a relationship between a desktop page and its smartphone-optimized equivalent. Knowing this relationship allows Google’s algorithms to handle both URLs correctly. The HTTP Vary: … [Read more...]

Negative Political Videos and YouTube: Video with Greg Jarboe

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http://www.youtube.com/watch?v=ddlba8DB7t4 Eric Enge: Hi, I'm Eric Enge, CEO and founder of Stone Temple Consulting. I'm here today with Greg Jarboe, co-founder and president of SEO-PR, and also author of "YouTube and Video Marketing an Hour a Day." Greg Jarboe: Good to be here, Eric. Eric Enge: Glad to have you, as always. So we're going to get down and dirty now, right? Greg Jarboe: Oh, … [Read more...]

Getting Started in Content Marketing with Brian Clark

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Key Points People are looking for information first, more than they're looking for traditional sales messages. The sales experience has to begin with information, which is content. Content is not a fad. It is a way to attract attention and build a loyal following that turns into actual revenue, profit, growth, and a customer base. To really make a difference with your content, you must focus on … [Read more...]

Bing’s Phoenix Update in Detail with Duane Forrester

Webmaster Tools has been a feature that hasn't seen too much evolution or growth in recent years, until now. In this interview, Bing's Duane Forrester talks about the new features and functionality of the Phoenix update to Bing Webmaster Tools. Key Points The Phoenix update is centered around two major themes. One is user experience and the other is enhanced tools and features. The … [Read more...]

AdWords Expanding Phrase and Exact Matching Technology

AdWords has started releasing a feature that will expand the matching technology for Phrase and Exact Match Types.  Essentially, Phrase and Exact Match Types will begin matching closely related search terms, when Google's technology is able to establish that the search intent is the same.  The opt-out functionality is live today; All Advertisers are auto-opted into this feature as a new Advanced … [Read more...]

adCenter's Mantra: ROI on Time Spent, Interview With Rathna Sharad

Key Points from Interview with Rathna Sharad The first person I met with during my week at Microsoft in January was Rathna Sharad. This was a great start because she set the tone for all of the interviews I did. In the discussion below you will see key insights into the thinking behind the overall adCenter strategy. Here are some of the other key points from the interview: "The Web UI is good for a … [Read more...]

Author Authority and Social Media with Bing's Paul Yiu

best mac antivirus softwareKey Points from Interview with Paul Yiu Tons of discussion in here about how social media can impact search results. While the author authority discussion is near the end I am going to highlight it first here (Twitter was the specific social network discussed), because there is a LOT of confirmation of how author authority works: Bing does look at the number of followers you … [Read more...]