Today I am releasing an interview that I did with ex-Googler Adam Lewis. Adam worked in a variety of roles within Google, including as an optimization specialist on the AdWords team. Suffice it to say, he knows his stuff!
The interview covered a wide range of opportunities for advertisers, including:
- The “see search terms” feature in AdWords.
- Negative Matching
- AdWords filters
- Conversion Optimizer
- Mobile ads
- Local Business ads
- Doubleclick Ad Planner
- Google Insights for search
- Google’s recently released broad match modifier
Lots of good information, so check it out!
It’s a great interview, lot of information comes through it and I really happy to read about Ad-words and PPC. Thanks a lot for this post.
Great interview…and I finally found out info on the broad match modifier. Which I am still not a big fan of. I feel like Broad match is the worst waste of money. Yet people still use it so maybe there is something I don’t know!
Its really good to read something related to Google. And PPC is still in run.