Jim Sterne is one of the most well known names in the world of Web Analytics. We recently had a chance to interview Jim, and had a great discussion with him. Jim has published several books, including the well known title “Web Metrics”. Jim is also President of the Web Analytics Association, and the Emetrics Summit.
Jim’s passion for analytics emerges immediately and clearly when you begin a discussion of web analytics with him. In our interview he provides a great top down view of the analytics industry, and how businesses should use web analytics as a part of their business strategy.
So check out this great discussion with Jim Sterne for a great look into the world of web analytics.