Search can take many forms. That is what is interesting about Oyster.com, as it offers comprehensive hotel reviews. These are reviews performed by professional hotel reviewers – not user generated content where the bias of the reviewer is unclear. Just as Consumer Reports puts the products it reviews through rigorous testing, Oyster puts the effort in to put the hotels it reviews through a well thought out battery of tests.
A couple of weeks back I did an interview with Eytan Seidman, who was a program manager for Microsoft search prior to co-founding Oyster. The interview provides insight into what it takes to build this unique type of search experience.