Latest Interview: Eytan Seidman – Comment Here

Search can take many forms. That is what is interesting about Oyster.com, as it offers comprehensive hotel reviews. These are reviews performed by professional hotel reviewers – not user generated content where the bias of the reviewer is unclear. Just as Consumer Reports puts the products it reviews through rigorous testing, Oyster puts the effort in to put the hotels it reviews through a well thought out battery of tests.

A couple of weeks back I did an interview with Eytan Seidman, who was a program manager for Microsoft search prior to co-founding Oyster. The interview provides insight into what it takes to build this unique type of search experience.

Comments

  1. says

    Thanks for conducting such a great interview. It’s amazing how even in a crowded market, smart individuals can find a meaningful way to different themselves (their website). I love the idea of roaming reporters.

    As a marketing guy, I know the importance of testimonials but it is true that testimonials have shortcomings. The idea of using your own staff to evaluate hotels and provide objective information is fantastic. Thanks you you, I’ll be checking out Oyster.com before I book any more hotel rooms!

  2. says

    Multiple domains. If you have several topics that could each support their own website, it might be worth having multiple domains. Why? First, search engines usually list only one page per domain for any given search, and you might warrant two. Second, directories usually accept only home pages, so you can get more directory listings this way. Why not a site dedicated to gumbo pudding pops?

    Article exchanges. You’ve heard of link exchanges, useless as they generally are. Article exchanges are like link exchanges, only much more useful. You publish someone else’s article on the history of pudding pops with a link back to their site. They publish your article on the top ten pudding pop flavors in Viet Nam, with a link back to your site. You both have content. You both get high quality links. (More on high quality links in other tips.)

    Titles for links. Links can get titles, too. Not only does this help visually impaired surfers know where you are sending them, but some search engines figure this into their relevancy for a page.

    Not anchor text. Don’t overdo the anchor text. You don’t want all your inbound links looking the same, because that looks like automation – something Google frowns upon. Use your URL sometimes, your company name other times, “Gumbo Pudding Pop” occasionally, “Get gumbo pudding pops” as well, “Gumbo-flavored pudding pops” some other times, etc.

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