Data from Hitwise for February of 2009 shows that the top three search properties owned by Google are:
|Search Property||$ of All Google Traffic|
|Google Image Search||5.76%|
This means that Google Image Search has about 8% of the traffic of Google Web Search. For people with image rich sites this means there is a substantial opportunity. Bear in mind that the number of people competing for that image search volume is much less. The size and scope of this opportunity is what makes my recent interview with Google’s Peter Linsley so interesting.
We dig past the usual basic image optimization techniques (image file names, alt attributes, etc.) and talk about the other things you can do to help yourself get optimized for Image Search.