This week’s interview is with Google’s Dr. Rajat Mukherjee. It was a chance for me to get a fresh look at what has been happening with Google’s Custom Search Engine program. Google now has more than one million users for the program. Not bad. Two years ago this number was more like 100,000. In addition, traffic through Custom Search Engines has climbed 100x in the same time frame!
Custom Search Engines do offer some unique capabilities for improving the experience on your web site for users. Site Search by itself, with the new on-demand indexing capability, is a great tool. But Custom Search Engines can also be a vehicle for demonstrating your expertise in your space, as you can also build a superior search experience for users as well. Read the interview to learn more about it!