Latest Interview – Omniture’s Chris Zaharias – Comment Here

This week’s interview is with Chris Zaharias of Omniture. Part of the reason I ended up speaking with Chris is because at SES Chicago in December I enjoyed watching Josh James’ (Omniture’s CEO) keynote speech. His presentation focused on the role that the search marketer needs to play in quarterbacking all aspects of marketing.

So I contacted Omniture and arranged an interview with Chris. In the discussion we touched on a lot of aspects of the intergration between search marketing, online marketing in the broader sense, and offline marketing. One of the key concepts I took away from it is the notion that the search marketer (for clarity, “search marketer” means SEO AND SEM to me) is indeed the best one to quarterback the overall marketing process, for two reasons:

  1. The business model and accountability of search will slowly but surely become the model for most forms of marketing
  2. The search marketer is already leading the way, and is best equipped to do so in the future

Good stuff. Give it a read.

Comments

  1. It would seem that consumers of today don’t have the patience for the hard sell and the drowning amount of information that tradtional selling and advertising deliver. They are tired of this method for business. Well, there is some good news. A new internet network marketing system called attraction marketing is now available that will make everything easier and natural. Attraction marketing enables you to bring in customers in a pleasant and streamlined manner. Integrating the attraction marketing formula into your business helps you develop personal relationships with your existing clients and become a person of value, so that they have the underlying feeling of attraction and want to come back for more. The results from using attraction marketing in your network marketing online campaign will be much more favorable than trying to hard-sell everything.

Speak Your Mind

*

*