Panda Recovery Solutions

- We have helped many sites recover
– We have built a model of how Panda works
– We use a hands on, “part of your team”, approach

Case Study: A Publisher Website hit by Panda

rise and fall

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Typical Panda Factors

Pages perceived as doorway pages – do your pages offer a buy now or leave experience?
Excessive ad placements – way too much add density above the fold?
Poor content fit to site – a money oriented section that is not a good fit to the rest of the site content?
Reused content – e.g. manufacturers descriptions and reviews that are published lots of other places?
Pages of Curated Links – Simple content curation looks to Google like “search within search” and they don’t like it
Sameness of Content – Google wants diversity in their results because their users want diversity

“Sameness”:

**Sameness: (in reference to site content)
1. The quality or condition of being the same.
2. A failure to introduce new information; lacking in depth; monotony.
3. Not to be confused with duplicate content – just nothing new here.

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Some of Eric’s Articles Related to Panda

Google Doesn't Care if it Ranks Your Site ProperlyGoogle Doesn’t Care if it Ranks Your Site Properly

Panda is about improving Google’s search quality, NOT about punishing poor quality sites. That distinction is important!

 

After Google Panda, Standout Content is EssentialAfter Google Panda, Standout Content is Essential

Learn the importance of extreme content differentiation. Nothing new to say? Then it may not be worth saying!

 

Matt Cutts and Eric Talk About What Makes a Quality SiteMatt Cutts and Eric Talk About What Makes a Quality Site

An in-depth interview with Matt Cutts about the types of content that Google likes!

For more information on Panda Recovery Services, contact us at:

Stone Temple Consulting
(508) 879-0951 (phone)
(603) 676-0378 (fax)
Contact Stone Temple Sales