Competitive Intelligence Tools Interview with Avinash Kaushik

On Friday February 9, 2007 Eric Enge and Avinash Kaushik spoke about competitive intelligence tools. Here are the major questions that Eric asked:

  1. Why do you think we need to do competitive intelligence analysis as a part of web analytics?
  2. Can you talk a little bit about using Hitwise as an analysis tool?
  3. Can you talk a little bit about using ComScore as an analysis tool?
  4. Can you talk a little bit about using Alexa as an analysis tool?
  5. Are you familiar with www.quantcast.com and www.compete.com? Can you comment on these?
  6. Tell us about the MSN Search funnels tool, and how you can use it to see what users search on before and after they enter your target search term
  7. Please tell us about MSN's keyword / key phrase forecast tool, and how it can help you estimate traffic.
  8. And one bonus question at the end!

You can read a written transcript of the interview here, or click below to listen to the podcast.

Eric Enge Avinash Kaushik

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