Eric Peterson Podcast with Eric Enge

On September 4, 2007 Eric Enge and Eric Peterson, spoke about the challenges facing organizations that want to get the most they can out of their web analytics investments. Here are the major questions that Eric asked:

  1. Things seem to be going well for WebAnalyticsDemystified. Can you talk about that a little bit?
  2. What are the limitations you see in the Continual Improvement process when it is applied to analytics?
  3. What role can management processes play in addressing this?
  4. How do operational processes fit into the bigger picture?
  5. You're a proponent of pedantic diagramming of everything. Why is that so important?
  6. What ultimately are the keys to success in analytics?

You can read a written transcript of the interview here, or click below to listen to the podcast.

Eric Enge Eric Peterson

 Subscribe to STC articles by reader
 Subscribe to STC Articles by Email
TwitterFollow Stone Temple on Twitter


Interviews, Studies, and Posts

2007 Interviews and Podcasts

2006 & 2007 Interview Archive page.

This Old Web Site Case Studies

SEO and Web Marketing

Social Media Optimization

Other Major Search Topics

Analytics Articles

Google Co-Op Feed

Get our SEO articles in Google search results by subscribing to our Google Co-Op Feed.



 Subscribe to STC articles by reader
 Subscribe to STC Articles by Email

For more information on Web Marketing Services, contact us at:

Stone Temple Consulting
(508) 879-0950 (phone)
(603) 676-0378 (fax)
Contact Stone Temple Sales