John Marshall Podcast with Eric Enge on Click Fraud

On March 8th, 2007 Eric Enge and John Marshall spoke about Click Fraud. Here are the major questions that Eric asked:

  1. What are the Types of Click Fraud?
  2. What % of clicks would you estimate these represent?
  3. Is this evenly distributed across all PPC, or do some publishers get hit badly essentially at random?
  4. What about invalid clicks?
  5. What do the SEs do about click fraud?
  6. Do they do enough?
  7. How should site owners communicate with the SEs about it?
  8. What's the best method for detecting click fraud?

You can read a written transcript of the interview here, or click below to listen to the podcast.

Eric Enge John Marshall

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