Jonathan Mendez Podcast with Eric Enge
On November 20, 2007 Jonathan Mendez and Eric Enge, spoke about landing page optimization. Here are the major questions that Eric asked:
- How do you define landing page optimization?
- Let's talk a bit about AB testing.
- Now let's dig into multivariate testing. How is it different? How do you handle complex scenarios?
- Do you need to have a dynamic web application to do landing page optimization? What do you do if you don't have one?
- Can you share one cool hidden secret (or a key less than obvious tip) to landing page optimization success?
- Can you share a case study?
You can read a written transcript of the interview here, or click below to listen to the podcast.