Below you will see a list of powerpoint presentations from STC. These have been presented at shows such as Pubcon, Search Engine Strategies, Search Marketing Expo, Web 2.0, and others.
Trade Show SEO Presentations
- The Future of Online Marketing – Newport August 2112 – Pandas and Penguins rule. Is SEO dead? Is social media the savior? See why it is not that simple and how an integrated social media strategy can play a big role in driving your SEO
- Duplicate Content slide deck – SES San Francisco August 15, 2012 – An overview of duplicate content that outlines how it is defined and potential solutions to fix it.
- All about SEO in 30 minutes – HostingCon 2012 – Includes a 6 step recipe for On Page SEO and a 6 step recipe for Off Page (aka link building)
- Influencer Marketing – Sempo Atlanta, 06-24-12 – Eric Enge presentation to SEMPO Atlanta June 24, 2012
- Influencer Marketing: Using Relationships to Build Killer Links – SMX Seattle – Strategies for identifying influencers and building relationships with them to you can develop killer links for your site.
- Safe Syndication and Multi-Site issues – SES NY 2012 – My latest preso on strategies for safely syndicating content to 3rd party sites – how to do it while minimizing the risk of creating duplicate content in the process
- Differentiate or Die – the Choice is Yours, SMX West 2012 – This presentation shows some of the changes in the world of Search, and talks about how you future proof your site.
- Social Media and SEO: 1 + 1 = 5 – A detailed examination of how social media and SEO interact, including direct social signals, and how to network through social media to do link building.
- Using Social Media to Build Killer Links – SEMPO – Discusses how influencers play a big role in social media link building. Includes 3 case studies of this working effectively.
- Making Pagination and SEO Easy, SES Chicago 2011 – A review of pagination issues and solutions, breaking it down and making it simple
- How to Syndicate Content Without Duplicate Content Problems, SES Chicago 2011 – A look at tactics for syndicating content as a part of the duplicate content panel.
- Future Proofing Your SEO, Pubcon Las Vegas 2011 – A review of how to implement an SEO strategy that is likely to survive future algo changes.
- Using Social Media to Drive SEO, Pubcon Las Vegas 2011 – How to build a social media campaign designed to drive big time SEO results.
- Duplicate Content Presentation, SES San Francisco August 2011 – Detailed look at how duplicate content is defined and detected, and what to do about it.
- Panda Ranking Signals Presentation for SEMNE on June 15, 2011 – A deep dive on how it was built, tools used by Google to measure, and more.
- High End Guest Posting Case Studies – What I did to get links from USA.gov, Boston.com and the Washington Post.
- Social Signals in Search – SMX Toronto April 2011 – My thoughts on social signals in search in April 2011.
- Duplicate Content Presentation at SES New York 2011 – A detailed look at how engines perform duplicate content detection.
- Panda Update Presentation at Pubcon Austin 2011 – An outline of what Panda was about and how it will change the face of search.
- Enterprise PPC Case Study at Pubcon Las Vegas 2010 – An overview of that makes large scale PPC campaigns work.
- The Trouble with CMS Systems – SES Chicago 2010 – Joint presentation with Stephan Spencer on the issues with CMS systems and SEO.
- Training on Role of Content in SEO – Web 2.0 New York 2010 – Web 2.0 session on SEO and Social Media – the presentation on content development.
- Link Building Training – Web 2.0 New York 2010 – Web 2.0 session on SEO and Social Media – the presentation on content development.
- Syndicating Content – SES New York 2009 – 3 ways to syndicate content without creating duplicate content problems.
- Marketer to Developer Translation – SMX West 2009 – Slides that help you rapidly explain fundamental SEO concepts to those who are just learning it
- Image Search – SMX West 2009 – See how we grew VisualDXHealth’s traffic from 1,400 per day to more than 20,000
- PageRank Sculpting – SMX East 2008 – A graphical tutorial to how NoIndex, NoFollow, and Robots.txt work
- Search Secrets – SES San Jose 2008 – A collection of high value tidbits that Eric presented at SES San Jose in 2008
