Social Media Optimization

Rohit Bhargava of Influential Marketing started an excellent thread of blog posts with his post titled: 5 Rules of Social Media Optimization. In it, he starts us off with a list of rules for engaging the social web community and building traffic in the process. This initial post has since been enhanced by others, resulting in a list of 16 rules so far. The additional contributors include:

  1. Jeremiah Owyang contributed Rules 6 and 7.
  2. Cameron Olthuis contributed Rules 8 through 11.
  3. Loren Baker contributed Rules 12 and 13.
  4. Lee Odden contributed Rules 14 through 16.
  5. Jean-Marie Le Ray has translated the initial 16 rules into French.

As you will see, Rohit Bhargava has done a nice job of following his own rules. He has updated his post on a regular basis to add links to those who have added new rules. This speaks to the recommendations of several of the people above of engaging in a dialogue and communicating. To that end, I would like to propose a new rule, Rule 17.

17. Engage your peers: Find out who your peers are. Specifically seek them out and engage them in discussions. Read their writings regularly. Add comments to their posts. Send them emails. Ask for their opinions. In the world of the social web, people are looking for the value added dialogue.

This thread of blog posts is an excellent example of people of like minds looking to build out a concept to its fullest. It’s this type of discussion that helps a concept achieve its most complete definition.

In addition, I would like to propose a modification to Rule 11, as proposed by Cameron Olthuis. The original rule 11 was “Be real – The community does not reward fakers”. I would simple change it to “Be Real / Earn your readers trust – The community does not reward fakers”. The modification is simply intended to broaden the task a bit, as there are many things that you can do to earn trust from your readers, such as being accurate, providing timely info and insight, etc.

That said, let’s look at the total list, including the new proposed rule 17, and the proposed modification to Rule 11.

  1. Increase your linkability
  2. Make tagging and bookmarking easy
  3. Reward inbound links
  4. Help your content travel
  5. Encourage the mashup
  6. Be a User Resource, even if it doesn’t help you
  7. Reward helpful and valuable users
  8. Participate
  9. Know how to target your audience
  10. Create content
  11. Be real / Earn your readers trust
  12. Don’t forget your roots, be humble
  13. Don’t be afraid to try new things, stay fresh
  14. Develop a SMO strategy
  15. Choose your SMO tactics wisely.
  16. Make SMO part of your process and best practices.
  17. Engage your peers.

Comments

  1. Very interesting. I think that I would add a couple of more items. The first is related to both #8 and #10 so maybe it is not new and 8 and 10 should be modified… I would propose “provide something meaningful and of-value to the community”. It’s not just creating content or participating for the sake of participating and creating content – it is participating meaningfully and creating useful and valuable content. The other one that I would propose is “be positive and supportive.” In a social web community a lot of opinions and counter-opinions will be offered. Granted, while some ideas and opinions will be better than others, it is important to treat everyone with respect and to disagree in a “socially acceptable” manner. One negative and combative rant can go a long way toward getting others in the community to disengage. You should engage with others, even when disagreeing, in a way that keeps the discourse and the community moving in a positive direction. Given this, I think that the list would look as follows:

    1. Increase your linkability
    2. Make tagging and bookmarking easy
    3. Reward inbound links
    4. Help your content travel
    5. Encourage the mashup
    6. Be a User Resource, even if it doesn’t help you
    7. Reward helpful and valuable users
    8. Participate in a meaningful way [modified]
    9. Know how to target your audience
    10. Create useful content [modified]
    11. Be real / Earn your readers trust
    12. Don’t forget your roots, be humble
    13. Don’t be afraid to try new things, stay fresh
    14. Develop a SMO strategy
    15. Choose your SMO tactics wisely.
    16. Make SMO part of your process and best practices.
    17. Engage your peers.
    18. Provide things that are meaningful and “of-value” to the community.
    19. Be positive and supportive.

  2. greyhound says:

    Here’s one (of many) selection criterion I use when scanning blogs and web fora for items that I want to spend time on: how topical is the content? (www.dictionary.com defines topical thusly: “pertaining to or dealing with matters of current or local interest: a topical reference”).

    How does that translate in practice? Simple example: when SES was going on and I was scanning blogs, I immediately focused on blogs and messages that described anything SES related, looking for any “news”. Another example: on this blog, I immediately noticed the posting about Danny Sullivan – in fact this is where I heard the “news” of his departure first.

    I think I often access the more “instructional” or “knowledge building” blog and message board posts when I’m actively searching for a solution to a problem. But when I’m just “surfing”, it’s the topical content that catches my idea.

    So I propose #20: Be topical.

  3. This site is extremely informative and has proved to be handy. Full of information and productive articles.

    Regards,
    Bradley Holton.

Speak Your Mind

*

*