AdWords Spam Fighting Methods with Google's David Baker

Key Points In 2011 Google had billions of ads that were submitted. Of these, roughly 130 million ads and 800,000 advertiser accounts were disapproved/suspended for violations of policy. Some of the spam problem is handled algorithmically while some is assisted with manual review. The system is constantly under work and … [Read more...]

AdWords Expanding Phrase and Exact Matching Technology

AdWords has started releasing a feature that will expand the matching technology for Phrase and Exact Match Types.  Essentially, Phrase and Exact Match Types will begin matching closely related search terms, when Google's technology is able to establish that the search intent is the same.  The opt-out functionality is live … [Read more...]

adCenter’s Mantra: ROI on Time Spent, Interview With Rathna Sharad

Key Points from Interview with Rathna Sharad The first person I met with during my week at Microsoft in January was Rathna Sharad. This was a great start because she set the tone for all of the interviews I did. In the discussion below you will see key insights into the thinking behind the overall adCenter strategy. Here are some … [Read more...]

Power Adwords Tools with Google's Frederick Vallaeys

online essay serviceKey Points from Interview with Frederick Vallaeys ValueTrack is the AdWords feature that allows advertisers to tag their URLs with parameters. The resulting URL can then be used within the advertiser's own tracking systems. Too many advertisers settle for global level reporting and do not look further. … [Read more...]