Welcome to The Digital Marketing Answers Show archive page. The show features co-hosts Eric Enge and Mark Traphagen.
The reason that the word “answers” is in the the title is because this is an audience Q&A show. Each show will start with an introduction by us, but we will turn the show over to you, the audience, so please, ask us anything related to the topic of the show. You have questions, and we will have answers. In addition, every first Tuesday of the month, semantic search ninja David Amerland joins us as a co-host.
Our latest episode was a blast. The title of the show was The End of the (First) Authorship Era. Eric, David Amerland and Mark Traphagen discussed the meaning of the end of Google’s authorship era. This power packed show covered the history of the program, what went wrong with it, the value of the concept of Authorship, and what to expect in the future.
The #DMAShow will be back next week with an all new episode so stay tuned for more details.
If you didn’t get a chance to catch our latest Authorship episode live, check it out below.
|Date||Event, Video & Topic|
|9.2.2014||The End of the (First) Authorship Era
On Friday August 28th, Google officially ended the authorship initiative, at least that part that was driven by rel=author tags. David, Mark, and Eric and discussed what this all means. This power packed show covered the history of the program, what went wrong with it, the value of the concept of Authorship, and what to expect in the future.
|8.26.2014||The Art of Engagement: The Master’s Class
Eric, Martin Shervington and Mark Traphagen went beyond the basics of engagement, and right into the Master’s class. The focus of this show was advanced tips and techniques.
|8.12.2014||Open Q&A (Ask Us Anything) HOA With Mark and Eric
It had been a while since Eric and Mark had done an open format AUA, so that’s exactly what they did. They took questions raging from the impact of Google updates, social media tactics and digital marketing in general.
|8.5.2014||Semantic Search Optimization – How to Make Your Pages Sing?
We put theory into practice and focused on what types of things you can do to put semantic search to work for you and drive results for your business.
|7.8.2014||Gut Check Time – What’s Up With Semantic Search?
David Amerland joined us for updates on the progress of semantic search, of which there have been many!
|7.1.2014||Knocking it Out of the Park With Video Marketing
Video marketing is a hot commodity these days, but getting a good ROI on your investment is not a walk in the park. In fact to knock it out of the park you need to do a lot of things right, and bring some special “juice” to boot!
|6.24.2014||The History of SEO – What a Long Strange Trip it’s Been!
SEO has been through a constant state of change since its inception. Understanding where its been can provide powerful clues to where it’s going, and how market forces operate.
|6.19.2014||Google Plus, Facebook, Pudding and Pie
Is this just another fairy tale? Not at all! In this show Eric and Mark talked Google+ My Business, Facebook’s “declining reach”, and much more. Watch this show to get insights on the differences and what it means for your social media strategy.
|6.10.2014||Give Me Structure or Give Me Death
Structured Data is awesome, and it can help you drive great search results. How it should fit into your overall digital marketing strategy.
|6.3.2014||Panda-monium Got You Down?
What it is that makes you a target for Panda and how to recover/avoid it.
|5.27.2014||I Don’t Need No Stinkin’ Images! Or Do I?
The role of images/photos/visuals in amping up your content marketing to the next level.
|5.20.2014||Rocking Your Content Marketing Without Tearing Your Hair Out
Going mad from content marketing. Strategies to make content marketing efforts more efficient.
|5.13.2014||Getting Started With Web Analytics
Your SEO strategy is in place. Your social media is rockin’ and rollin’. Now you want to know – am I getting results?
|5.6.2014||Grokking How to Leverage Google Search Features
Information about the Knowledge Graph. How to Use Schema properly. What the Deal is With Local Search?
|4.29.2014||Social Culture and Driving Business Success
Social Business Culture. How to understand it. How to leverage it. It is critical to business success!
|4.22.2014||Effectively Promoting Google Plus Content
Google’s announcement of +Post ads. Strategies for effectively promoting your content. Great Google+ Content.
|4.15.2014||Managing Social Media without Losing Your Mind
Do you have social media snow blindness? Too much going on and no idea how to manage it all, or what to do next? We provide strategies for coping with those challenges.
|4.8.2014||Building Your Personal Brand
Why should you do this? Should the company you work for let you? How do you persuade them? How do you get started? What role does serendipity play? How do you stack the deck in your favor?
|4.1.2014||Authority: How You Become One and Why
Authority, How to become one, How to measure progress, The benefits, How this all plays into semantic search.
|3.25.2014||Is Link Building Dead?
Google’s actions against MyBlogGuest and Portent, Inc. The current state of link building, How to keep link building in your digital marketing plan.
|3.18.2014||Building Engagement in Google Plus
What is Google+? How can you best utilize it for personal and professional use? What content tends to trend better on G+ versus other social networks?
|3.11.2014||Defining the True Value of Links
What is Google PageRank? What is Toolbar PageRank? Does PageRank actually determine how pages rank in search? How do trust, relevance, and authority work via links? Why should my link building strategy center around branding and reputation? Are schemes like link farms, web rings and blog carnivals good link building strategies? Is reciprocal linking a good way to get valuable links? What are some ways to evaluate the trust, relevance, and authority of a linking site?
|3.4.2014||Somethings Cooking in Semantic Search
The elements of semantic search
|2.25.2014||SEO 101 Through SEO 201 With Mark and Eric
The first 3 things you need to prioritize in SEO, Why content is so important!, The role of keywords in today’s world (with natural language search), The role of PageRank, How to deal with content theft, Why schemes like article directories are bad.
|2.18.2014||Guest Posting – Dead or Alive?
Bad guest posting practices, Matt Cutts 1.20th blog post, The right way to approach guest posting, How you get on top tier sites
|2.11.2014||Open Q&A on Authorship / AuthorRank with Mark and Eric
How does authorship work? Is AuthorRank active today? When will it become active? How would it work? What will it do? Common implementation problems
|2.4.2014||Semantic Search Seance – Part Deux
Authenticity as an investment in long-term brand building, Can authenticity be faked? How small businesses can manage a social presence, How much content (and how long) is “enough”?
|1.28.2014||You’ve Got Questions, We’ve Got Answers
Local search, Getting started with content marketing as a new business, What social sites should you show buttons for on your site? Is Google going to move into the POS environment?Would merchants supporting Google Wallet be a ranking factor?
|1.21.2014||Semantic Search Seance
What is semantic search?, How prevalent is semantic search now? What are some examples? Is local search impacted? Do title tags still matter? Does schema.org and other markup matter? How about the links coming in to your site?
|1.14.2014||The Digital Marketing Answers Show: Episode 1
How can small businesses compete? Nurturing AuthorRank, Winning at Content Marketing, Google Authorship, Google+ Pages: Why Have One? Content: Why Quality Trumps Quantity, Building Personal Authority, Small Business Digital Marketing