The Digital Marketing Answers Show (#DMAShow)


Welcome to The Digital Marketing Answers Show archive page. The show features co-hosts Eric Enge and Mark Traphagen.

The reason that the word “answers” is in the the title is because this is an audience Q&A show. Each show will start with an introduction by us, but we will turn the show over to you, the audience, so please, ask us anything related to the topic of the show. You have questions, and we will have answers. In addition, every first Tuesday of the month, semantic search ninja David Amerland joins us as a co-host.

Our latest episode was a blast. David joined Eric and Mark for an update on the progress of semantic search, of which there have been many. Ever wondered about the significance of french toast in semantic search? Wonder no longer.

The DMAShow will be back next Tuesday with an all new episode. More details about next week’s show are soon to come so make sure to check back soon.

If you didn’t get a chance to catch out latest episode with David live, check it out below!

Past Shows

Date Topic Event Discussion & Video
7.8.2014 David Amerland joined us for updates on the progress of semantic search, of which there have been many! Gut Check Time – What’s Up With Semantic Search?
7.1.2014 Video marketing is a hot commodity these days, but getting a good ROI on your investment is not a walk in the park. In fact to knock it out of the park you need to do a lot of things right, and bring some special “juice” to boot! Knocking it Out of the Park With Video Marketing
6.24.2014 SEO has been through a constant state of change since its inception. Understanding where its been can provide powerful clues to where it’s going, and how market forces operate. The History of SEO – What a Long Strange Trip it’s Been!
6.19.2014 Is this just another fairy tale? Not at all! In this show Eric and Mark talked Google+ My Business, Facebook’s “declining reach”, and much more. Watch this show to get insights on the differences and what it means for your social media strategy. Google Plus, Facebook, Pudding and Pie
6.10.2014 Structured Data is awesome, and it can help you drive great search results. How it should fit into your overall digital marketing strategy. Give Me Structure or Give Me Death
6.3.2014 What it is that makes you a target for Panda and how to recover/avoid it. Panda-monium Got You Down?
5.27.2014 The role of images/photos/visuals in amping up your content marketing to the next level. I Don’t Need No Stinkin’ Images! Or Do I?
5.20.2014 Going mad from content marketing. Strategies to make content marketing efforts more efficient. Rocking Your Content Marketing Without Tearing Your Hair Out
5.13.2014 Your SEO strategy is in place. Your social media is rockin’ and rollin’. Now you want to know – am I getting results? Getting Started With Web Analytics
5.6.2014 Information about the Knowledge Graph. How to Use Schema properly. What the Deal is With Local Search? Grokking How to Leverage Google Search Features
4.29.2014 Social Business Culture. How to understand it. How to leverage it. It is critical to business success! Social Culture and Driving Business Success
4.22.2014 Google’s announcement of +Post ads. Strategies for effectively promoting your content. Great Google+ Content. Effectively Promoting Google Plus Content
4.15.2014 Do you have social media snow blindness? Too much going on and no idea how to manage it all, or what to do next? We provide strategies for coping with those challenges. Managing Social Media without Losing Your Mind
4.8.2014 Why should you do this? Should the company you work for let you? How do you persuade them? How do you get started? What role does serendipity play? How do you stack the deck in your favor? Building Your Personal Brand
4.1.2014 Authority, How to become one, How to measure progress, The benefits, How this all plays into semantic search. Authority: How You Become One and Why
3.25.2014 Google’s actions against MyBlogGuest and Portent, Inc. The current state of link building, How to keep link building in your digital marketing plan. Is Link Building Dead?
3.18.2014 What is Google+? How can you best utilize it for personal and professional use? What content tends to trend better on G+ versus other social networks? Building Engagement in Google Plus
3.11.2014 What is Google PageRank? What is Toolbar PageRank? Does PageRank actually determine how pages rank in search? How do trust, relevance, and authority work via links? Why should my link building strategy center around branding and reputation? Are schemes like link farms, web rings and blog carnivals good link building strategies? Is reciprocal linking a good way to get valuable links? What are some ways to evaluate the trust, relevance, and authority of a linking site? Defining the True Value of Links
3.4.2014 The elements of semantic search Somethings Cooking in Semantic Search
2.25.2014 The first 3 things you need to prioritize in SEO, Why content is so important!, The role of keywords in today’s world (with natural language search), The role of PageRank, How to deal with content theft, Why schemes like article directories are bad. SEO 101 Through SEO 201 With Mark and Eric
2.18.2014 Bad gust posting practices, Matt Cutts 1.20th blog post, The right way to approach guest posting, How you get on top tier sites Guest Posting – Dead or Alive?
2.11.2014 How does authorship work? Is AuthorRank active today? When will it become active? How would it work? What will it do? Common implementation problems Open Q&A on Authorship / AuthorRank with Mark and Eric
2.4.2014 Authenticity as an investment in long-term brand building, Can authenticity be faked? How small businesses can manage a social presence, How much content (and how long) is “enough”? Semantic Search Seance – Part Deux
1.28.2014 Local search, Getting started with content marketing as a new business, What social sites should you show buttons for on your site? Is Google going to move into the POS environment?Would merchants supporting Google Wallet be a ranking factor? You’ve Got Questions, We’ve Got Answers
1.21.2014 What is semantic search?, How prevalent is semantic search now? What are some examples? Is local search impacted? Do title tags still matter? Does and other markup matter? How about the links coming in to your site? Semantic Search Seance
1.14.2014 How can small businesses compete? Nurturing AuthorRank, Winning at Content Marketing, Google Authorship, Google+ Pages: Why Have One? Content: Why Quality Trumps Quantity, Building Personal Authority, Small Business Digital Marketing The Digital Marketing Answers Show: Episode 1