Search Engine Optimization and Search Engine Marketing
Stone Temple Consulting (STC) provides a wide range of web marketing and SEO services. These include:
- SEO Site Evaluation
- SEO Site Technical Architecture Planning
- Link Building
- Social Media Marketing
- Blog Implementation and Marketing
- Local Search Optimization
- Pay Per Click Marketing Program Development
- Pay Per Click Marketing Program Management
- Web Analytics Setup and Management
- Google Custom Search Engine Implementation
Get the Big Picture
Before embarking on a web marketing and SEO strategy it's critical to get the big picture. There are many key questions to ask, such as:
- What is the purpose of my web site?
- What are we selling?
- What are our customers buying?
- What resources do we have to deploy content and tools on our site?
- What resources do we have to implement architectural improvements to the site?
- Why would someone link to this site?
- What can we do to make the site a more valuable resource?
Answering these questions, and more like them, is critical to success in any web marketing strategy. STC can help you focus on the right questions, and answer them, to ensure your SEO strategy makes sense. We have the breadth of marketing and technical experience and expertise to make sure that your web marketing strategy is:
- Focused to provide optimum results
- Synchronized with your global business and marketing strategy
- Actionable
- Achievable with your budget and resource constraints
The Stone Temple Consulting Approach
STC is committed to assisting its clients with the development of new traffic to their web sites from search engines. We use only "White Hat" techniques that are designed to be acceptable to search engines. Like all people looking to increase search engine traffic, you will hear of tricks and gimmicks that are designed to get you traffic. This is not what we do.
If you are trying to build a long term business, one where the business itself is an asset to be nurtured and grown, you do not want the value of that asset to be dependent on a revenue stream that can evaporate with the very next search engine algorithm update. You want to use an approach that consistently and steadily builds value over time. This is what we do.
We have spent years running our own sites and managing those of others. This experience, regular attendance and speaking at search engine industry conferences, and scores of conversations with search engine engineers, has taught us what search engines want. We can guide you through the process to certain, steady growth of your search engine related business.
SEO Resources
For more information on search engine optimization, check out our Search Engine Optimization Articles section! Our latest articles and interviews include:
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Interviews
- Microsoft's Ziya Genceren - September 3, 2008
- Google's Maile Ohye - August 25, 2008
- EveryZing's Tom Wilde - August 11, 2008
- Microsoft's Brad Goldberg - August 4, 2008
- Vitrium System's Peter Nieforth - July 28, 2008
- Aaron Wall - July 21, 2008
- Google's Carter Maslan - July 14, 2008
- Yahoo's Priyank Garg - July 7, 2008
- Izea's Ted Murphy - June 30, 2008
- Vanessa Fox - June 23, 2008
- Google's Matt Cutts - June 16, 2008
- Hitwise's Marc Johnson - June 2, 2008
- Bob Massa - May 26, 2008
- Yahoo's Andrew Tomkins - May 12, 2008
- Google's Dick Costolo - April 28, 2008
- Market Motive's John Marshall - April 21, 2008
- TV Guide's Kirsten Rasanen - April 7, 2008
- Did-It's Kevin Lee - March 31, 2008
- Wordtracker's Ken McGaffin - March 24, 2008
- Site Tuner's Tim Ash - March 10, 2008
- Incisive's Matt McGowan - March 3, 2008
- Avinash Kaushik - February 18, 2008
- Danny Sullivan - February 11, 2007
- Google's Adam Lasnik - February 4, 2008
- comScore's James Lamberti - January 28, 2008
- Incisive's Kevin Ryan - January 21, 2008
- Eurekster's Grant Ryan - January 14, 2008
- Eurekster's Steven Marder - January 7, 2008
- Microsoft's Mike Nichols - December 24, 2007
- Google's Sep Kamvar - December 17, 2007
- Microsoft's Grad Conn - December 10, 2007
- Seth Godin - November 26, 2007
- Blogline's Eric Engleman - November 19, 2007
- Microsoft's Ramez Naam - November 12, 2007
- Microsoft's Garry Wiseman - November 5, 2007
- Twitter's Jack Dorsey - October 15, 2007
- Google's Matt Cutts - October 8, 2007
- Yahoo's Tim Mayer - October 1, 2007
- Jakob Nielsen - September 24, 2007
- Ask.com's Gary Price - September 10, 2007
- Incisive's Kevin Ryan - September 4, 2007
- Market Motive's John Marshall - August 15, 2007
- Danny Sullivan - August 13, 2007
- Clickz's Rebecca Lieb - August 6, 2007
- Robert Scoble - July 23, 2007
- Unica's Rand Schulman - July 16, 2007
- Google VP Search Quality Udi Manber - July 9, 2007
- Google's Vanessa Fox - July 2, 2007
- Seth Godin - June 20, 2007
- Google's Mark Lucovsky - June 10, 2007
- Efficient Frontier's Anil Kamath - June 4, 2007
- Feedburner's Rick Klau - May 28, 2007
- Yahoo's Tomi Poutanen - May 14, 2007
- Google's Adam Lasnik - April 30, 2007
- Unica's Steve O'Brien - April 23, 2007
- Google's Rajat Mukherjee, April 16, 2007
- Ask.com's Gary Price - April 9, 2007
- Future Now's Bryan Eisenberg - March 24, 2007
- WAA's Brian Induni - March 11, 2007
- Microsoft's Justin Osmer - March 5, 2007
- Clicktrack's John Marshall - February 28, 2007
- Occam's Razor's Avinash Kaushik - February 25, 2007
- Google's Mark Lucovsky - February 18, 2007
- Visual Science's Eric Peterson - February 11, 2007
- Target Marketing's Jim Sterne - January 17, 2007
- IndexTool's Dennis Mortensen - January 8, 2007
- Google's Brett Crosby - January 3, 2007
- Yahoo's Tim Mayer - December 4, 2006
- Eurekster's Grant Ryan - November 11, 2006
- Google's Shashi Seth - October 24, 2006
Podcasts with Search and Analytics Experts
- Eric Papczun - April 15, 2008
- Stephan Spencer - April 16, 2008
- Pheedo's Bill Flitter - March 25, 2008
- Jonathan Mendez - December 31, 2007
- Bill Slawski - October 29, 2007
- Kim Krause Berg - October 22, 2007
- Gary Angel - September 12, 2007
- Eric Peterson - September 4, 2007
- Brett Crosby, Avinash Kaushik - June 13, 2007
- Greg Jarboe - May 11, 2007
- Brian Induni - May 15, 2007
- Neil Patel 2 of 2 - April 30, 2007
- Neil Patel 1 of 2 - April 4, 2007
- Eric Ward - April 5, 2007
- Rand Fishkin - March 22, 2007
- Dennis Mortensen - March 9, 2007
- John Marshall - March 8, 2007
- Jim Sterne - February 22, 2007
- Avinash Kaushik - February 9, 2007
This Old Web Site Case Studies
SEO and Web Marketing Articles
- 301 redirects
- Anchor Text
- Blogging and SEO
- Cloaking - Cloak and Dagger or Cool?
- Content Development
- Content Optimization for Search Engines
- CSS and SEO
- Duplicate Content
- Keyword Density
- Linking Overview
- Link Building Strategies
- Metatags and SEO
- Page Rank Demystified
- Robots.txt and Robots Metatags
- The Art of Keyword Selection
- The Changing Face of SEO
- Top 10 Bad SEO Ideas
- What Search Engines Want
Social Media Optimization
Other Major Search Topics
Analytics Articles
- The Effect of Javascript Location on Accuracy
- 2007 Web Analytics Shootout - Final Report
- 11 Cool Things You Can Do With HBX Analytics
- 12 Cool Things You Can Do With NetInsight
- 10 Cool Things You Can Do With Clicktracks
- 10 Cool Things You Can Do With IndexTools
- 2007 Web Analytics Shootout - Interim Report
- Web Analytics and Cookies
Google Co-Op Articles
Overview
Custom Search Engines
- Google Custom Search Engines Overview
- Building a Quality Custom Search Engine
- Custom Search Engine Topic Refinement
- Creating Advanced Custom Search Engines
- More Custom Search Engines Tips and Tricks
Subscribed Links and Annotations
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