Today we officially launch our new Podcast series. Our first Podcast is a discussion about competitive intelligence tools with Avinash Kaushik, the publisher of the Occam’s Razor blog, one of the most widely read blog in the Web Analytics world.
In particular, we focus on Competitive Intelligence tools. Avinash is obviously passionate about analytics in general, and the role that competitive intelligence plays in your analytics strategy, and it shows. In our interview he talks about Hitwise, ComScore, Alexa, Compete.com, Quantcast, MSN Search Funnels, MSN’s keyword forecasting tool, and more.
We do have several new podcasts already scheduled. We will get a chance to talk again to Dennis Mortensen on Friday 2/16/7, and this should be a great discussion about the analytics industry as a whole. Dennis also has some amazing things to say about the role that click fraud plays in our industry.
We will also add a podcast with Jim Sterne before the end of February. We also plan to put together a series of podcasts with major players in the Search industry as well. These podcasts will begin to come out in the near future as well.
As for the cat with Avinash, I am very excited about the things that I learned in the discussion. I hope you will be too.