The NoIndex Metatag Debate

Matt Cutts has just put out a posting on how search engines handle the "noindex" metatag. He makes some interesting observations about the results as follows: Google doesn’t show the page in any way Ask doesn’t show the page in any way MSN shows a url reference and Cached link, but no snippet. Clicking the cached link doesn’t … [Read more...]

The Cost of Duplicate Content

Let's talk about the cost of duplicate content. At first blush, it seems like a relatively minor issue. In principle, a search engine wants to include only one copy of a page in its index. So if you have multiple pages with the same content, the search engine picks only one. This means one copy of your content is ignored. So far … [Read more...]

Danny Sullivan’s Contributions to SEO

Leave it to Danny Sullivan. While the SEO world is abuzz with the news of his leaving Search Engine Watch (SEW), and Search Engine Strategies (SES) as well, Danny focuses on the issue of losing Pluto as a planet. As someone who has been at 6 or so SES shows, I can tell you that this is typical of Danny's character. SEW and SES may … [Read more...]

Social Media Optimization

Rohit Bhargava of Influential Marketing started an excellent thread of blog posts with his post titled: 5 Rules of Social Media Optimization. In it, he starts us off with a list of rules for engaging the social web community and building traffic in the process. This initial post has since been enhanced by others, resulting in a … [Read more...]

Directory Links

Recently I came across a post about some of the best Directories at the AvivaDirectory web site. This posting lists directories as organized by "Page Strength", using a tool developed for this purpose by SEOMoz. The posting also includes information on the cost for submission to the directory. Anyone familiar with STC knows that we … [Read more...]

Buying Older Sites and Domains

Greg Boser of Web Guerilla made an interesting post about buying older sites and domains. In his post he shows an example of a domain that resolves to the same IP address as The result is that the site ranks highly for keywords like "Amish furniture", "Amish gokarts", and "mini bike … [Read more...]

New Google Patent Review

There is a New Google Patent that has surfaced. As always, it makes for fascinating reading. It makes reference to editorial and automated detection of favored and non-favored sources, and methods for ranking sites based on this. One of the key phrases in the document has Google improving search results "by providing a mechanism … [Read more...]