Web Analytics

I read this morning two recent posts about problems with Analytics on other SEO blogs. Reading these posts has caused me to add my own thoughts to the fray. One of these two posts was done by Michael Martinez at SEOMoz, and it titled How Reliable is Google Analytics. In it Michael presents some puzzling data about traffic levels … [Read more...]

Blog Posting Checklist

So I put up a post earlier today. And I made a stupid mistake. Since I have optimized my blogs to make sure my posts show up under the right tags on Technorati, you would think I would know better. I forgot to put a title on the post. So its get listed in Technorati, but no title shows. Ugh. You could file that one under … [Read more...]

Strong v.s. Bold and Emphaisis v.s. Italic tags

In reviewing Matt Cutts Qualities of a good site video, one of the questions that came up was the use of <b> v.s. <strong> and <i> v.s. <em> tags. It's one of those esoteric details that make up the world of SEO. For those of you who don't know, my attempt at the technical definition of these tags is as … [Read more...]

IE7 and RSS

One of the things that I have not been paying enough attention to is the upcoming release of Internet Explorer 7. This is one of the good things about SES. It helps me get a broader picture of things than I tend to get in my day to day work. While there, I got a better understanding of one of the key features of this upcoming … [Read more...]

Search Engine API Improvements

I just had the opportunity to read through a post at SEOmoz about Search Engine Scraping. For those of you who do not know what this is, it's the practice of scraping search engine results to get information that you need, such as your current rankings for key terms, and to get accurate link data. The post is by Rand Fiskin, the … [Read more...]

SES Report: Day 4

Two sessions again today. The first was "Meet the Crawlers", and the second was "Retaining Traffic After Moving or Redesign". The Meet the Crawlers sessions was entertaining as always. One of the notable things was the absence of Matt Cutts. Instead, Google had the session covered with Shiva Shivakumar, who did a credible … [Read more...]

Google Webmaster Tools

While watching Matt Cutt's videos for SEOs and Webmasters, I learned that Google Sitemaps has now been renamed Google Webmaster Tools. More importantly, from our prespective, is that Google has continued to invest in adding new features to the product. It has some great stuff in it, including a Robots.txt checker, reporting on … [Read more...]