Search Engine Patents

Shari Thurow wrote a report on a session at Search Engine Strategies San Jose about search engine patents. The session focused on the merits of mining the patents for SEO gold. Shari correctly identifies the problem. Patents will contain ideas that are not being put into practice. From a legal perspective, it is to the search … [Read more...]

Domain Aging is a Factor in Rankings

Google looks at the age of your domain name as a small factor in your site's ranking, and as a factor in evaluating how trustworthy it is. The reason they look at it is that spammers tend to look at their sites as throwaways. So they are very likely to buy a domain site (, start getting some revenue from it, and … [Read more...]

How to Think About Link Baiting

Link baiting is a very popular term these days. It refers to the grand art of viral marketing. Success at link baiting requires that you know how to create content that will be popular enough that people will want to link to it. The concept is a great one. It's simply the latest iteration of viral marketing. Of course, there … [Read more...]

Googlebot Detection and Combatting Copyright Violations

We live in a world where it's increasingly common that other sites will copy your good content and re-publish it. This causes concerns that you will be flagged for publishing duplicate content, or that the search engines will not correctly recognize your site as the original author of the content. So what can you do about this … [Read more...]

Yahoo Site Explorer backlink results show links with “nofollow” attribute

It's common advice in the SEO world that if you want to check a site's backlinks that you should use Yahoo to do it. It's excellent advice. Yahoo provides the most complete list of decent links you can find. But did you know that Yahoo's list of backlinks includes links that have the "nofollow" attribute? For example, here are … [Read more...]

The White Hat Kool-Aid Test

I often see blog postings talking about white hat SEOs being on Kool-Aid. The argument goes that "the other guys are cheating and getting away with it, they have an unfair advantage over me". I can't afford to give them that advantage. The other tag line goes something like "don't bring a knife to a gunfight". It can get you to … [Read more...]

Google Tools and Stuff

Matt Cutts just clarified something I noticed the other day, in his post about changes in URL queries. It used to be that if you went to Google and searched on "" you would see something like: … [Read more...]