Keyword Duplication

Mapping site design to target keywords is a fine art. The goal is to create a site architecture that is mapped to providing keyword rich content that is structured to provide quality content for users, and rank well in search engines. One of the key mistakes people make is that they create multiple pages that end up competing for … [Read more...]

One Site, or Multiple Sites?

Todd "Oilman" Friesen recently did a post emphasizing the importance of location, location, location. In it, the Oilman takes Kevin Rose to task for dividing up the powerful Digg empire into 3 sites. It's a mistake that lots of webmasters make. There are many reasons for this. Not to long ago, a big trick was to use sub domains … [Read more...]

Outbound Links

So what's the story with outbound links? Should you, or shouldn't you? In our view, you should. You can see similar thoughts offered up about the value of outbound linking on Jim Boykin's blog. This flies in the face of traditional SEO that was into hoarding page rank and keeping visitors on your site. But we need to keep up … [Read more...]

New Site Promotion: PPC or SEO First?

SEO or SEM First?Whenever we start up with a new client, one of the first questions that often comes up is whether or not we should focus on Search Engine Marketing (SEM) or Search Engine Optimization first. Lisa Barone discusses this point in her recent post about What Comes First: PPC or SEO?. As part of her post, she reviews a … [Read more...]