Sweden joins Second Life

Now this is really cool. According to Yahoo News, Sweden plans to open an embassy in the virtual world of Second Life. For those of you who are not familiar with it Second Life has more than 3 million "inhabitants". We first blogged about Second Life in December after SES in Chicago. The success of this VR world is an incredibly … [Read more...]

Dennis Mortensen on Analytics and Click Fraud

I recently had the pleasure of interviewing Dennis Mortensen of IndexTools. IndexTools is an analytics vendor based in Hungary. We are currently evaluating their tool as part of a study we are doing comparing 6 different analytics packages. Dennis has been heavily involved in the analytics business since 1996. Back then the model … [Read more...]

Are you below the radar?

Are you underneath the radar? Do you plan to stay there? This is a really good question to ask when you are thinking about your SEO strategy. Let me talk a little bit about why. I was talking to a friend of mine earlier today. He is doing the webmaster work for a local day care center on a volunteer basis. This friend is pretty … [Read more...]

Increase the number of pages Yahoo indexes on your site

Recently we had the chance to speak with Tim Mayer about Yahoo's Search Builder product. Search Builder is the vertical search engine offering from Yahoo, that competes with products such as Google Custom Search Engines, Live Search Macros, and Eurekster. In the discussion, Tim reveals that sites that use Search Builder on their … [Read more...]

High Quality Relevant Links and the Trust Box

I have seen two great posts about link building in the past few days. One of these is by Jim Boykin on the limitations of link bait, and the other is by Eric Ward at the Search Engine Land blog about the "Circle of Trust". Jim focuses on the importance of getting high quality links from relevant authority sites. Doing this takes … [Read more...]

Yahoo Not Showing Site Titles as Search Result Titles

Over at Webmasterworld, they are discussing a situation where Yahoo is not always using the a web page's title tag as the title it shows in it's search results. Barry Schwartz also provides some good data on this situation at Search Engine Land. It's quite easy to spot. Once you do a search, if you see a result that is all in … [Read more...]

Interview of Target Marketing’s Jim Sterne

Picture of Jim Sterne

Recently, I had the pleasure of interviewing Jim Sterne, President of Target Marketing. Jim is recognized as one of the leaders in the world of web analytics, and is also President of the Web Analytics Association. As for the rest of his background, Jim has spent more than 20 years selling and marketing technical products. He began … [Read more...]