University Site SPAM

Bill Slawski recently did a great post about University SPAM. He tried some smart queries that exposed how it is taking place: - site:.edu viagra - site:.edu cialis As you can see if you look at these queries, there is a lot of spam happening on university sites. What happens is that they have message boards that have been up … [Read more...]

10 Guidelines on How to Ask for a Link

Last week I did a post on Search Engine Watch about 11 guidelines for pursuing authoritative links. This post on SEW provides an overview about pursuing the highest value links from sites as part of a long campaign. And this is a great approach to pursuing links. However, there are other times when you do start the dialog with a … [Read more...]

Interview of Occam’s Razor’s Avinash Kaushik

The following is the transcript of an interview of Avinash Kaushik, Director of Web Analytics for a Fortune 500 company, conducted on January 19, 2007. Avinash Kaushik is a Web Analytics expert and a blogger (Occam�s Razor blog). He is also the author of a book on Web Analytics called Web Analytics: An Hour A Day being published by … [Read more...]

301 redirects Resolve in Two Weeks in Google

A thread over in the Google Webmaster Groups talks about the Google Sandbox, and about 301 redirects. In this thread, Adam Lasnik jumps in and sets some expectations on the handling of 301 redirects, and also does some myth breaking. Here is what Adam has to say: 1) There's no universal/intentional sandbox. But, as Matt has noted … [Read more...]

Google Spam Cops Still Need Help

Aaron Pratt has been doing some great stuff in terms of monitoring spam activity lately. His latest post is: What's hot in Google Gaming this year? This post calls out a post by David Dugdale titled: Consumer Source Interactive Owns Atlanta. There are still many cases where site owners succeed in gaming Google and continue to get … [Read more...]

Interview of Google’s Mark Lucovsky

Picture of Mark Lucovsky

The following is the transcript of an interview of Mark Lucovsky, a Technical Director of Engineering at Mountain View, California-based Google, Inc. Mark has held this position at Google since November 2004. Before joining Google, Mark was a Distinguished Engineer at Redmond, Washington-based Microsoft Corporation. While at … [Read more...]

Just Exactly What is a Unique Visitor?

What's the difference between a unique visitor and a user? This post will outline the basics. Many people make the mistake of equating the two, and there are some substantial differences. First let's look at how a web analytics package measures a visitor. The first step is to cookie the machine when a user visits it. Once the … [Read more...]