Report Generating SEOs

SEO is not a report generating business. It's a roll your sleeves up and dig in kind of activity. What's sparking this post is that a few times recently I have been shown the large formal reports that some SEO firms offer. Very pretty. Glossy. 80% to 90% completely filled with non-unique content (i.e. not specific to the … [Read more...]

A Review of Unica’s Affinium NetInsight Web Analytics

Latest up in our series about web analytics packages is Unica's Affinium NetInsight, with our article: 12 Cool Things You Can Do with NetInsight. And there are lots of cool things you do with it. The article comes with screen shots and a description for each of the cool things. Here are the headlines: Creating custom … [Read more...]

Eric Enge interviews Robert Scoble about social media, search, and more

Picture of Robert Scoble

Robert Scoble is a technical evangelist, writer, and the author of one of technology's most influential blogs, Scobleizer. In addition to his executive position at PodTech, he also produces ScobleShow, a video show where Robert visits the world's best technologists, tours cool tech companies, and gets exclusive demos of the latest … [Read more...]

Eric Enge and Rebecca Lieb talk about Search Engine Watch and Online Media

Picture of Rebecca Lieb

Rebecca Lieb is editor-in-chief of the ClickZ Network. She has held executive marketing and communications positions at strategic e-services consultancies, including Siegel & Gale. She worked in the same capacity for global entertainment and media companies including Universal Television & Networks Group (formerly USA … [Read more...]

15 Things About How Google Handles Duplicate Content

Duplicate Content is one of the most perplexing problems in SEO. In this post I am going to outline 15 things about how Google handles duplicate content. This will include my leaning heavily on interviews with Vanessa Fox and Adam Lasnik. If I leave something out, just let me know, and I will add it to this post. Google's … [Read more...]

Rand Schulman and Eric Enge talk about Web Analytics

Picture of Rand Schulman

Rand is considered by many a new marketing and media pioneer and innovator. In 2005 he was named one of the Top 100 BtoB marketing executives by BtoB Magazine. He is regularly quoted in the WSJ, Investors Business Daily and Business Week and in numerous marketing & media publications, including AdWeek, and Advertising Age. He is … [Read more...]

Search Engine Land Announces Sphinn

At 11:00 am today, Third Door Media and Search Engine Land will announce a new social news site known as Sphinn. This site will offer users the ability to submit articles about interactive marketing, search, and social media, and then other users can review those articles and vote on them. As with other social news sites, such as … [Read more...]