Some Clarity on Paid Links

Hoo boy, with that title, this better be good ... The paid links discussion raged hot and heavy at Search Engine Strategies San Jose last week. Whenever the debate comes up again, there is a lot of confusion and misinformation that gets put out there. Keeping in mind (here is the ritual disclaimer) that while I do not work for … [Read more...]

Web Analytics Shootout – Final Report – a 2011 Perspective

Chart Showing Unique Visitor Data

Initially Published: August 27, 2007 Perspective Four years later and the conclusions drawn in this groundbreaking report still stand the test of time. STC was the first company to scientifically prove just how different the results are from analytics packages: The industry has gone through some changes, and (Clicktracks, … [Read more...]

Part 2 – 2007 Web Analytics Shootout – Final Report

This is the second part of the Final Report of the 2007 Web Analytics Shoot Out. You can see Part 1 of the Report here. Section 6: JavaScript Placement Matters One of the things I heard from the vendors was a concern about where their JavaScript was placed on the page, with respect to that of the other vendors. The notion is that … [Read more...]

2007 Web Analytics Shootout – Final Report

Introduction to the 2007 Analytics Shoot Out - by Jim Sterne In this updated 2007 Analytics Shoot Out, Stone Temple Consulting takes the same approach of head-to-head comparisons of major web analytics packages on real websites. Yes, they evaluate things like ease of implementation, use, and reporting. Yes, they look at the … [Read more...]

Final Report of the 2007 Analytics Shoot Out Now Available!

The 2007 Analytics Shoot Out Final Report is now available. This report is the final report in our study of 7 different analytics packages running across 4 different web sites simultaneously. Here are the sections you will find in this new report: Section 1. An executive summary of the report, findings, and key … [Read more...]

Two Golden Rules of Blogging

Our blog is now more than 1 year old. In fact, our first post took place on August 5th, 2006, just before last year's SES San Jose. This post represents the 181st post on the blog. So to commemorate the anniversary of the blog, I thought I'd share a few metrics on how it's worked out for us, and then the why of it all. First, the … [Read more...]

Content Development for Large Web Sites

This is the second in our series about building multi-million dollar web sites. In the first article we provided a general overview of the major elements of the process. In this article, we are going to take one of the concepts discussed, and expand upon it. Today, we talk about content. Content for Users Good content is at the … [Read more...]