Interview of Market Motive’s John Marshall

The following is the transcript of an interview of John Marshall, CTO of Market Motive. John was CEO of Clicktracks, until very recently when he left the company to put together Market Motive. A Netscape alumnus who is responsible for two other successful software companies, John Marshall brings 20 years of experience in the software … [Read more...]

Danny Sullivan Interviewed by Eric Enge on July 30, 2007

Widely considered a leading "search engine guru," Danny Sullivan has been helping webmasters, marketers and everyday web users understand how search engines work for over a decade. Danny's expertise about search engines is often sought by the media, and he has been quoted in places like The Wall St. Journal, USA Today, The Los … [Read more...]

Danny Sullivan Interview

Danny Sullivan and I recently spoke about a variety of search industry related topics. We started by talking about Search Engine Land, Search Marketing Expo (SMX), Search Marketing Now, and Sphinn. Then we spent time covering the state of the search marketing industry and whether or not any player out there can hope to challenge … [Read more...]

How to Build a Multi-Million Dollar Website

Interested in building a web site that can sell for millions of dollars? Who wouldn't be? Of course, the catch is that it's a lot of work, especially in today's search engine environment. A few years back, it was much easier. Two things have made this a more difficult task. One is that the search engines are doing a better job … [Read more...]

The Hidden Factors in a Web Site’s Value

Where is the true value in a web site? It's a question that you will think about deeply if you are ever involved in the purchase or sale of a web site. Traditional business metrics focus heavily on the financial component, such as: Month to month revenue for the last 2 to 24 months Margin for those months Stability of the … [Read more...]