Bounce Rate as a Ranking Signal

I received an e-mail from a reader who was interested in a post talking about bounce rate, and how that might be used by search engines as a possible ranking factor. The concept is that a higher bounce rate would be seen as an indication that a site is of relatively poor quality. For example, does a bounce rate of more than 70% … [Read more...]

3 Surprises in the Google PageRank Update

Now this is beginning to look like a complete update. Previously on Search Engine Watch I reported that many new pages that had been added shortly after the last update had not been updated. Now those pages are beginning to show PageRank. Clearly this is a general update. The big news remains the apparent punishment in PageRank … [Read more...]

Problems with Anchor Text as a Ranking Signal

Periodically you see articles that talk about what the most important are for search engine ranking. One of the really good ones is the SEOmoz Search Engine Ranking Factors survey. Nearly every such article identifies anchor text used in links to your page as a major ranking factor. For example, only one factor got a higher score … [Read more...]

Jack Dorsey and Eric Enge talk about Twitter

Picture of Jack Dorsey

Recently I had the opportunity to speak with Jack Dorsey, the CEO of Twitter. It was an engaging conversation about the Twitter phenomena, and the future of the site. Interview Transcript Eric Enge: How did you come up with the idea for Twitter? Jack Dorsey: Well, it's a long story, but for some reason since I was 14 years old I … [Read more...]

Live Search Local, Maps, and Mobile

Today's post will cover the Local, Maps and Mobile search presentation made by Microsoft at the Searchification event on September 26, 2007. We have also written a post about the Core Improvements in Live Search that you can also read. 1. The presentation was made by Eric Jorgensen, a 13 year veteran of Microsoft: One of the … [Read more...]

Eric Enge Interviews Google’s Matt Cutts

Picture of Matt Cutts

Matt Cutts joined Google as a Software Engineer in January 2000. Before Google, he was working on his Ph.D. in computer graphics at the University of North Carolina at Chapel Hill. He has an M.S. from UNC-Chapel Hill, and B.S. degrees in both mathematics and computer science from the University of Kentucky. Matt wrote SafeSearch, … [Read more...]

Discussion with Matt Cutts

During my recent trip out to California I had the opportunity to site down and speak with Google's head of the Webspam team, Matt Cutts. It was enjoyable to chat with Matt, and you can see a transcript of the Matt Cutts interview here. The major topics we covered were: Google's tracking of Javascript encoded or redirected … [Read more...]