More on the Topic of Paid Links

Here is a great post from SEO Blackhat titled Don’t Buy Links - Buy the Whole Site. It offers some good and practical advice about paid links. Here is a great summary quote from the post: Generally, the sites you can still buy links from that can pass link juice (help you site rank in the SERPs) will be small to medium sites with a … [Read more...]

Latest Interview: Microsoft’s Grad Conn

This week's interview is with Grad Conn of Microsoft. We spoke about Microsoft's unique new health search product, and how they have integrated that into the core experience of Live Search. Read the interview for the details of how and why Microsoft put it together, and comment below if you want to discuss it. … [Read more...]

Eric Enge interviews Live Search’s Mike Nichols

Picture of Mike Nichols

Mike Nichols is Group Program Manager for Live Search. He is responsible for the planning and design of verticals such as Image search, Video search and News search, as well as Query Suggestions to help people get to exactly what they're looking for. Nichols joined Microsoft in 1996. Prior to joining Live Search in late 2006, he was … [Read more...]

Eric Enge interviews Live Search’s Grad Conn

As senior director, product marketing, Grad Conn is responsible for both the enterprise and consumer sides of the Health Solutions Group (HSG) at Microsoft Corp., including market mapping and segmentation, brand and communication strategy, and all marketing communication and sales enablement implementation. In the enterprise and … [Read more...]

Foosball at SES Chicago!

SES Chicago will begin tomorrow, and STC will be there. We are holding a special event on behalf of Search Engine Watch, an open foosball challenge. This takes place on Wednesday at lunch (12:30 to 2:00) at booth #100 in the Exhibition Hall. The first doubles team to beat the team of Eric Enge and John Biundo will win a pair of … [Read more...]

Planning for Complex Site Hierarchies

How to Plan Complex Site Hierarchies for Better SEO

Large sites have a variety of problems. They are inherently more complex than smaller sites to manage from many perspectives. Some of the major ones include: Content management is a major challenge Providing users a quality user experience (e.g. an easy to understand navigation system) may be difficult And, yes, SEO can be a … [Read more...]

Widget Case Study

Earlier today I release my latest "By The Numbers" column on Search Engine Watch. This is a Widget Case Study that includes never before released data from Offermatica, Otto Digital, and StepChange. The case study outlines the success story of a widget called CLIQ, and discusses the basic underlying reasons as to why it worked. … [Read more...]