5 Reasons to Not Use Black Hat Tactics

Lisa Barone wrote an awesome post titled: SMX Advanced Goes to the Dark Side. With 60 comments (and counting), including several by Danny Sullivan, the discussion thread is fascinating as well. At the end of it all, it looks like the consensus is that the event was a bit more black hat than many people, including Danny, … [Read more...]

No Use for Mediocrity

I just finished reading a post from Half's SEO Notebook titled Your Obsession to Rank Higher is the Final Nail in Your Coffin. The whole post is a rant against those who don't see that they need to do something special with their web sites, and who are, well, obsessed only with ranking higher. As he aptly puts it: "If making money … [Read more...]

Going to SMX Advanced

I am on the plane out to SMX Advanced in Seattle. This is Daany Sullivan's second take at this show, which is targeted at more advanced SEOs and web marketers. As we all head out to Seattle, we all have the same thing in our mind - will the food be as good as it was last year? Hey, it's important! More seriously, I am looking … [Read more...]

Eric Enge interviews Marc Johnson

Picture of Marc Johnson

Marc Johnson is the Chief Marketing Officer for Hitwise. Johnson joined Hitwise in March 2008. Prior to Hitwise, Johnson founded and managed Storyline Development, an independent marketing and market research consultancy. Johnson previously served as an Executive Vice-President and then Advisor to Buzzmetrics, (now part of Nielsen … [Read more...]

Latest Interview: Marc Johnson of Hitwise

This week's interview is with Marc Johnson. Marc joined Hitwise as its Chief Marketing Officer in March 2008. It's an engaging discussion about the kinds of things you can do with competitive intelligence tools. … [Read more...]