Latest Interview: AdGooroo’s Rich Stokes

Last week I had the pleasure of speaking with Rich Stokes about best practices for PPC campaign setup and management. The interview resulted after I had a chance to read his excellent book: Mastering Search Advertising - How the Top 3% of Search Advertisers Dominate Google AdWords. This is not a focus on the basics of PPC, but … [Read more...]

Rich Stokes Interviewed by Eric Enge

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Richard is Founder, President, and Chief Gooroo for AdGooroo, and is a long-time internet marketer over 15 years experience in technology and advertising management. He was previously a technology executive at Publicis Groupe/Leo Burnett. He has a BS in Computer Engineering from the University of Illinois and an MBA in … [Read more...]

Bruce Clay Interviewed by Eric Enge

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Bruce has operated as an executive with several high-technology businesses, and comes from a long career as a technical executive with leading Silicon Valley firms, and since 1996 in the Internet Business Consulting arena. Bruce holds a BS in Math and Computer Science and also has his MBA from Pepperdine University, has had many … [Read more...]

Watch for Copyright violations

Protecting your brand on the web involves a lot of different things. One aspect of this is recognizing when others have stolen your content and are republishing in on their site as their own. When they steal your content and reuse it, you have the risk of having duplicate content problems. Tools such as Copyscape are great for … [Read more...]

Latest Interview: Bruce Clay

The interview for this week is with Bruce Clay, one of the industry's longest standing veterans. One of the topics we focus on right at the start is Black Hat vs. White Hat SEO, and how these are defined, and what path people should take. It is clearly a topic that Bruce is passionate about, as am I! So it was a really fun … [Read more...]

Nathan Buggia Interviewed by Eric Enge

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Nathan Buggia is the Lead Program Manager for the Live Search Webmaster Center, Microsoft's suite of tools designed to help web publishers get better results from Live Search. Buggia has overall responsibility for all the Webmaster Center Tools, Community and evangelism within the search marketing industry. Previously, Buggia spent … [Read more...]

Link Juice is a Finite Resource

Link Juice, which I shall use to refer to the combined weighting of link relevance, importance, and anchor text is a finite resource. A given web site has a finite amount of this asset, and then must decide how to allocate it. To refine this statement a little bit, you can think of a site as having internal link juice (from its own … [Read more...]