Latest Interview: Microsoft’s Nathan Buggia

Our interview this week is with Microsoft's Nathan Buggia, the Lead Product Manager of the Live Search Webmaster Center. We go into the Live Search Webmaster Tools in depth. It's a great product, and provides a lot of useful diagnostics. As Nate points out early on, these diagnostics should be helpful in understanding how all … [Read more...]

Frazier Miller and Shailesh Bhat Interview

Picture of Frazier Miller

Frazier Miller serves as the general manager for Yahoo! Local, one of the most visited local network of sites online. Bringing a strong background in product management, Frazier is responsible for setting overall strategy and prioritization for Yahoo! Local properties. He currently oversees all of the products that are core to … [Read more...]

Bid Management Has a Long Way to Go

I have written about Bid Management many times, and am a big fan of what it can do to help scale a PPC campaign. However, a bad bid management system can trap or limit your campaign. Portfolio based bid management is a must. Basically, what this is, is a method for dealing with individual keywords that do not present enough data … [Read more...]

Latest Interview: Yahoo’s Frazier Miller and Shailesh Bhat

This week's interview is with Frazier Miller and Shailesh Bhat of Yahoo. This is the third in our series of interviews focused on Local search. The first two were with Google's Carter Maslan and Microsoft's Ziya Genceren. The discussion is heavily focused on Yahoo local search. Check it out! … [Read more...]

Ziya Genceren Interview

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Ziya Genceren is a Group Product Manager at Microsoft, responsible for running the product management team for local, mobile and mapping search technology. He has been at Microsoft for three years, initially joining the product management team for Microsoft communication services products like Windows Live Messenger, Spaces, and … [Read more...]

Latest Interview: Microsoft’s Ziya Genceren

This week's interview is with Microsoft's Ziya Genceren. Ziya is Group Product Manager for local search at Microsoft. We go into depth into the best ways to work with Microsoft local search. Check it out! … [Read more...]

Next Up: SMX East

Next up on the search engine trade show circuit is SMX East. It will be in New York City, and will run from October 6th to October 8th. The agenda looks strong, and the attendance and networking opportunities should be great. Two keynotes will be given. One is by Bill Tancer, who many of us know as the General Manager, Global … [Read more...]