Cost Per Link Is A Bad Metric

Talk about bad metrics, cost per link is one of the worst. Let’s talk about why, but first, I am going to outline how it comes up. Typically what happens is that an SEO is performing work on behalf of a client, or the company they work for. They are diligently adding the links. Then the person managinf the SEO does a calculation, … [Read more...]

Brett Crosby Interviewed by Eric Enge

Picture of Brett Crosby

The following is the transcript of an interview of Brett Crosby, Senior Manager of Google Analytics, conducted in several sessions in January, 2007. He has been shaping the Web Analytics industry for ten years as the co-founder of Urchin Software Corporation and more recently as a senior product leader at Google. He is currently … [Read more...]

Latest Interview: Google’s Brett Crosby

The Google Analytics team recently announced a whole series of updates that focused on new enterprise class features. This included some great stuff, such as segmentation, custom reporting, integrated AdSense reporting, motion charts, and a new API that provides access to almost anything inside GA. I decided to dig a little deeper, … [Read more...]

Eric Enge Interviews Rand Fishkin About Linkscape

Picture of Rand Fishkin

Rand Fishkin is among the search marketing field's thought leaders, serving 30,000+ daily readers on the SEOmoz blog. Rand has appeared in Newsweek magazine and been quoted by the Washington Post, USA Today and dozens of other publications. He is a frequent traveler and speaker on SEO, blogging & web marketing at worldwide … [Read more...]

Latest Interview: Rand Fishkin

This week I am releasing the my recent interview with Rand Fishkin. In this interview we discuss Linkscape, the new link building intelligence tool from SEOmoz. The discussion includes a detailed look at how it was put together, SEOmoz's policies rgarding the tool, and how SEOs should use it. Once you have read the interview, come … [Read more...]

Detecting Link Spam

If you have an interest in researching spam by other sites, and quantifying it, there are a few things you can do. One of these is to dump out a spreadsheet of all a site's backlinks using a tool like Linkscape or Link Diagnosis. Then you can analyze the links. This can be a painful process, but here are a couple of tips on how to … [Read more...]

Latest Interviews: Bill Tancer, Debra Mastaler, David Szetela

Want an inside look at how a competitive intelligence tool can help you improve your search and web site performance? This is exactly what we cover in my interview with Bill Tancer. We cover this and more in our discussion of his hit book Click. Check it out (the interview and the book). I also have two recent podcasts I have … [Read more...]